Creative Strategy Director

工作 ID 10132762 地點纽约, 纽约州, 美國 有意工作的公司 ESPN 日期已公佈 Oct. 09, 2025

申請

工作概要:

The Director of Creative Strategy sits within ESPN Creative Studio and translates the bold vision of our Marketing team into clear, actionable creative across every platform. At the intersection of sports, culture and storytelling, this role ensures that marketing strategies are fully understood and powerfully executed by internal creative teams.

Reporting to the Vice President, Creative Development, you will work side by side with Creative Directors, Producers and leads from Animation, Design, Music, Editorial and Production to guide work that is on brand, on strategy, and resonates with fans.

This role is about making strategy actionable, removing ambiguity, and helping our teams bring high-impact creative to life across all platforms and mediums. It calls for a deep understanding of what powerful creative looks like, what unlocks it, and the judgment to steer teams toward it. The Director works in lockstep with Marketing to ensure briefs provide the clarity and direction needed to fuel insights and inspire high-impact work.

Responsibilities:

Translate Marketing’s strategic and creative briefs into clear, actionable guidance for ESPN Creative Studio teams.
Serve as a strategic connector between Marketing and Creative Studio, ensuring alignment on objectives, messaging, and tone.
Ensure the brief includes all necessary inputs to develop successful creative strategy, asking the right questions before the brief is finalized.
Develop and maintain a comprehensive “north-star” strategy translated through a creative framework, that is shared and followed by all stakeholders, ensuring strategic clarity.
Help tailor campaign strategy to specific platforms and creative formats, maintaining consistency while allowing for creative flexibility.
Partner with cross functional creative leads to support execution that reflects both ESPN’s brand and the strategic intent behind each campaign.
Participate in internal reviews to evaluate work against the brief and offer strategic feedback.
Elevate the quality and cohesion of creative output across disciplines by bringing clarity, focus, and collaboration to every project.
Track projects across platforms to ensure creative is aligned, effective, and consistent with ESPN’s brand voice and sports leadership.
Interpret and integrate consumer insights, research, and trend tracking to inform creative strategy and outputs.
Follow up on campaign performance, measure success against KPIs, and share learnings to improve future work.
Foster creative inspiration and kickoff moments, helping teams lift off ideas and stay aligned to strategic goals.

Required Qualifications:

Minimum 8 years of experience in brand strategy, creative strategy, or integrated marketing within a media, entertainment, or sports organization.
Proven ability to translate marketing strategy into actionable creative direction across multiple platforms.
Strong understanding of creative development processes across design, video, editorial, and social.
Experience working with cross-functional creative teams including producers, creative directors, designers and other strategy leads.
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Deep knowledge of brand voice, tone, and storytelling principles.
Strong organizational skills and attention to detail.
Ability to synthesize audience insights and research into creative recommendations.
Experience with campaign planning and creative briefing.
A broad understanding of sports and culture.
Experience defining and tracking campaign KPIs and following up on performance results.

Preferred Qualifications:

Experience with consumer insights, trend tracking, and research integration into strategy
Experience working in or with sports media brands or live event marketing
Familiarity with ESPN’s brand, platforms, and audience
Experience supporting high-profile campaigns across broadcast, streaming, digital and social platforms
Background in creative direction, copywriting or content strategy
Experience with performance marketing or data-driven creative optimization
Understanding of emerging media formats and platform-specific creative best practices
Comfort navigating ambiguity and evolving priorities
Familiarity with project management tools (e.g., Airtable, Asana, SmartSheet)
Bachelor’s degree in Marketing, Communications, Media Studies, or related field

Required Education:

High School Diploma

Preferred Education:

Bachelor’s Degree in marketing, broadcasting, communications, or closely related field.

#ESPNMedia

The hiring range for this position in New York, NY is $135,760 to $186,670 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Productions, Inc，其所屬的業務部門是 ESPN。

ESPN Productions, Inc 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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