Manager, Brand & Franchise Management (National Geographic)

工作 ID 10136136 地點華盛頓州, 華盛頓州, 美國 有意工作的公司 National Geographic 日期已公佈 Nov. 17, 2025

申請

工作概要:

The Manager, National Geographic Brand & Franchise Management will help bring the National Geographic brand to life through high-impact initiatives, thoughtful partnerships, and seamless collaboration across the organization.

Provide direct guidance, support, leadership to PM(s) while fostering a team culture of creativity, collaboration, high-trust and high-performance to deliver on business goals and expectations.

Reporting to the Director of Brand & Franchise Management, this role will work closely with teams across National Geographic Content, the National Geographic Society, and The Walt Disney Company to grow brand visibility, deepen audience engagement, and support the expansion of National Geographic’s mission.

Responsibilities:

Support the execution of a unified global National Geographic brand strategy that aligns with business goals and mission.
Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to inform marketing strategies and optimize performance.
Collaborate with regional brand and franchise teams to ensure alignment and consistent implementation of global strategies.
Partner with the National Geographic Society on select brand initiatives to support brand and audience growth.
Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
Help ensure consistency of messaging and visual identity across platforms and initiatives

Basic Qualifications:

5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
Strong strategic and creative thinking paired with hands-on executional skills
Excellent communication and storytelling abilities
Data-driven mindset with the ability to translate insights into actionable plans
Proven ability to manage multiple priorities in a fast-paced environment
Global mindset and experience working across cultures

Preferred Qualifications:

Familiarity with the media and entertainment landscape, particularly documentary or factual content
Experience contributing to global brand programs or partnerships

Required Education:

Bachelor’s degree in Marketing, Brand Management, Business, or a related field

*Please note – this role will be 4 days a week in-office/Fridays work from home. We are open to Washington DC, LA or NYC offices*

The hiring range for this position in Washington, D.C. / Burbank, CA is $105,100.00 to $140,900.00 per year and in NY is $110,100.00 to $147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合資企業，致力透過無與倫比的媒體資產組合為世界帶來優質的科學、冒險和探索內容。NGP 結合全球 National Geographic 電視頻道 (National Geographic Channel、Nat Geo WILD、Nat Geo MUNDO、Nat Geo PEOPLE) 與 National Geographic 媒體和消費者導向的資產，包括 National Geographic 雜誌； National Geographic 工作室；相關數碼和社交媒體平台；書籍；地圖；兒童媒體；以及包括旅行、全球體驗與活動、歸檔銷售、許可和電子商務業務的輔助活動。131 年以來，增進對世界的知識和理解一直是 National Geographic 的核心宗旨。現在，我們致力突破邊界，進一步為我們的消費者提供更好的服務……與此同時，我們每個月都在全球 172 個國家／地區和 43 種語言中接觸到全世界數百萬觀眾。NGP 將我們的收益的 27% 撥回給非營利組織 National Geographic Society 用於資助科學、勘探、保護和教育領域的工作。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 National Geographic。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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