

Disney+ Product Marketing Intern (MBA), Spring 2026
工作概要:
About the Role & Program:
At Disney, we’re storytellers. We make the impossible possible. We do this by utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, The Simpsons, and much more. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios.
The Disney+ Product Marketing Team is seeking an MBA intern to support product marketing and loyalty initiatives. They will contribute to strategic analysis, business case development, project management, stakeholder engagement, and creating compelling stories and presentations. This role offers a unique opportunity to blend strategic and analytical work with operational execution, contributing at both the team and leadership level to enhance the subscriber experience at Disney+.
What You Will Do:
The Disney+ Product Marketing Team is seeking an MBA intern to support product marketing and loyalty initiatives. They will contribute to strategic analysis, business case development, project management, stakeholder engagement, and creating compelling stories and presentations. This role offers a unique opportunity to blend strategic and analytical work with operational execution, contributing at both the team and leadership level to enhance the subscriber experience at Disney+.
- Strategic Analysis: Conduct market research, subscriber behavior analysis, and competitive benchmarking to inform marketing and loyalty strategies.
- Business Case Development: Support financial modeling, scenario planning, and evaluation of new product features and Perks initiatives.
- Project Management: Assist in tracking deliverables, utilizing Airtable, and managing strategic roadmaps for new features, experiences, and loyalty initiatives.
- Stakeholder Engagement: Support internal and external stakeholder alignment and partner relationships.
- Presentations & Storytelling: Synthesize complex information into compelling presentations and recommendations for both team-level and executive audiences.
- Marketing Support: Help in developing and implementing marketing strategies for new features, experiences, and loyalty initiatives.
- Leadership Support: Provide strategic insights and operational support to the leadership team.
- Branding and Messaging: Assist in creating branding guides, positioning statements, and compelling stories.
- Asset Management: Track and maintain assets related to new features, experiences, and loyalty initiatives.
Required Qualifications & Skills:
- Passion for marketing and streaming
- Excellent writing, verbal, and interpersonal communication skills working with colleagues across departments at all levels
- Ability to craft stories and create visually appealing presentations
- Hardworking, proactive, eager to learn, and willing to tackle new challenges
- Well-organized, with positive relationship-building and time-management skills
- Strategic self-starter and ability to prioritize many ongoing projects
- Highly analytical mindset, resourceful with critical thinking and problem-solving skills
- Flexibility and ability to work in a fast-paced and dynamic environment
- Ability to manage confidential information
- Sense of humor and desire to have fun!
- Expertise in developing and executing marketing strategies
- Strong analytical skills with experience in market research, competitive analysis, or business case development
- Proficiency in Google Sheets and Slides, PowerPoint (or similar tools), with experience using project management platforms
Preferred Qualifications & Skills:
- Experience with data visualization or analytics platforms (e.g., Tableau, Looker, Adobe Analytics) to translate insights into clear recommendations
- Prior exposure to entertainment, streaming, technology, or consumer subscription businesses
- Strong storytelling skills to turn data and analysis into compelling narratives for executives and cross-functional partners
- Demonstrated ability to balance strategic analysis with creative marketing execution
- Experience collaborating with cross-functional teams on complex projects with multiple stakeholders
- Familiarity with loyalty, product marketing, or consumer engagement programs
- Comfort navigating ambiguity and adapting strategies in fast-changing, dynamic industries
Education:
- Must be in pursuit of an MBA or Masters in Marketing or Business at time of application.
Eligibility Requirements & Program Information:
- Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application posting OR currently participating in a Disney College Program or Disney Internship
- Be at least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or Disney College Program
Additional Information:
- This internship is a full-time commitment from January 2026-June 2026
- Fully available for the duration of the internship, 40 hours each week, Mon-Fri, 8:30am-5:30pm
- Able to provide own housing for the duration internship program in the Glendale, CA area
- Able to provide/have reliable transportation to/from work
#DisneySpringInternshipsUS
The pay rate for this role in California is $22.50 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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