Sr. Data Analyst
工作概要:
About Direct-to-Consumer (DTC)
The Direct-to-Consumer (DTC) Streaming Analytics vertical is seeking a Sr Data Analyst to join the Growth & Retention Analytics team to help understand subscriber behaviors and implement strategies to improve subscriber retention across Disney’s streaming service offerings (Disney+, Hulu, and ESPN). This role will support cross-functional strategic and operational teams across the business with developing, implementing, and measuring the success of retention tactics. The team focuses on exploratory data analysis, data visualization, advanced reporting, and storytelling to provide actionable insights and recommendations to guide business decisions.
Responsibilities
Communicate complex analyses and results to a wide array of business stakeholders with varying technical expertise from operational teams to executive audiences, both in oral presentations and via written reports
Work with operational teams in Marketing, Business Operations, Strategy, and Finance to understand the performance of promotions including acquisition, cannibalization, engagement, retention, and conversion to full price
Develop frameworks to measure the long-term value of a DTC subscriber across multiple offerings and lifecycles. Use these methodologies to help size opportunities and measure the performance of product and feature launches and pricing/promotion strategy.
Work to optimize our free trial offering to optimize for paid subscribers, ad revenue, and OI.
Partner closely with Analytical Engineering, Data Product, Data Solutions, and Product & Tech Analytics to ensure data is properly instrumented and we have access to high quality data used to analyze and understand cancel flow outcomes across our DTC offerings
Create and maintain operational dashboards in Looker and Tableau to understand performance over time, enable efficient exploratory analysis, and equip partners with self-serve tools
Translate complex business questions into SQL including proper cohorting, calculations, filtering criteria and/or aggregations
Understand the systems and business processes that populate critical systems with data
Required Qualifications
Bachelor’s degree in Business Analytics, Data Science, Statistics, Economics, Mathematics, or related field
5+ years of experience conducting strategic analyses and communicating insights to drive decision-making
3+ years of hands-on analytical work experience using SQL
Experience building, scaling, and interpreting complex LTV frameworks including understanding drivers of change over time and connecting them to shifts in customer behavior, product offerings, or strategy
Strong analytical skills with proven ability to translate complex technical outputs into clear, actionable insights
Highly collaborative with excellent written and verbal communication skills and demonstrated experience presenting directly to Executive stakeholders
Familiarity with statistical modeling concepts and predictive analytics
Expertise with data exploration and data visualization tools such as Tableau or Looker
Comfortable working with large, complex datasets in cloud-based environments such as Snowflake
Desired Qualifications
Experience in the streaming media industry and/or supporting a direct-to-consumer or subscription-based product
Familiarity with using programming languages such as Python or R for statistical modeling
Additional Information
#DisneyTech
#DisneyAnalytics
The hiring range for this position in New York City, NY is $123,000-$165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Direct to Consumer:
Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務,協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Hulu, LLC,其所屬的業務部門是 Disney Direct to Consumer。
Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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