Sr Manager, Engagement Planning

工作 ID 10128434 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Aug. 15, 2025

申請

工作概要:

The Walt Disney Company's Disney Entertainment (DE) group includes the company’s full portfolio of entertainment media and content business globally, including streaming (Disney+ and Hulu,).

DE-DTC Engagement is a highly visible team of professionals with backgrounds in consulting, investment banking, private equity, media & entertainment, and advanced analytics who serve as in-house advisers to the Disney Streaming Services’ executive leadership and Disney Ad Sales organization and own the engagement planning process. The team’s activities and accomplishments have contributed to the rapid growth and success of the Disney Streaming Services.

Job Summary:

We are seeking a Senior Manager who will play a key role in growing our direct-to-consumer business, with a focus on leading the team that builds the Engagement forecasting of our SVOD and DMVPD businesses, for both Disney+ US and Hulu.

Within this role, you will own the continued buildout and enhancements of our Engagement forecasting & planning infrastructure, models, and processes for our SVOD and DMVPD (Hulu Live) US businesses. You will interface with senior executives of our organization regularly and play a key part in providing strategic support, financial analysis and forecasting support to drive our subscriber engagement & retention. In addition, you will work closely with content, programming and ad sales to optimize monetization of subscriber engagement. As a manager of people managers, you will also lead and develop a team of high potentials.

The right person for this role possess exceptional leadership skills, is an excellent communicator, sets a high bar for themselves and their teams, and must display initiative in anticipating and exceeding the business demands of key stakeholders. This role will be data-focused, responsible for sharing business insights, providing strategic recommendations, and influencing key operational decisions.

Responsibilities and Duties of the Role:

Develop a world-class Engagement forecasting infrastructure and models for our Hulu SVOD and DMVPD businesses to support strategic decision making on engagement relevant topics and to fulfill demands of our ad sales operations.
- Forecasting engagement implies forecasting human behavior of our 50M+ subscriber base, across different services, products, bundles, and geographical regions. You will predict how subscriber behavior is impacted by internal (i.e. content launches, product changes, content expirations, etc.) and external (i.e. macroeconomic environment, competitor behavior, etc.) events.
- With the engagement infrastructure you build and improve, you will quantify any business problem from any area of our company with minimal guidance and no templates to build on. The majority of this work does require advanced statistical data analysis and big data interpretation, paired with a strategic view on market developments, consumer behavior changes as well as a deep product understanding.
- You will work hand-in-hand with Data Analytics, Data Science, Data Engineering, and Product to incorporate the latest statistical and machine learning methods to enhance the accuracy of our models and to roll out new models for new markets.
- Leverage the Engagement forecasting infrastructure to value content deal from traditional perspectives and ad monetization perspective.
Lead the overall forecasting, business planning, and budget process for Hulu (SVOD and DMVPD) user engagement in collaboration with Content, Marketing, and Data Analytics:
- Capture, process, and interpret short-term trends in engagement metrics for Hulu SVOD, Hulu + Live TV, and Hulu on Disney+. Then extrapolate the impact trends could have on targets, develop business solutions that mitigate risks or lean into opportunities.
- Create engagement forecasts for all our Hulu streaming products in close collaboration with Marketing, Content, Product, Analytics, Business Operations. These forecasts quantify the businesses’ product, content, marketing, and pricing strategies, incorporate macroeconomic trends, and include projections not yet launched/developed products
Lead the executive reporting of Hulu engagement trends and produce insights that are shared across the company and make actionable recommendations on marketing and content strategy and be the key engagement contact person for our senior executive leadership
- Make recommendations on content to share across services to maximize viewing hours and viewing monetization
Provide ongoing support to our senior executive leadership team and the Ad Sales organization with accurate and timely information on near-term engagement trends and levers to ensure engagement target achievement
- Analyze the holistic impact of promotions, product changes, content launches, and content launch timing on subscriber engagement to optimize growth and engagement monetization (i.e. ad revenue)
- The proximity and exposure to senior executives also leads to a fast pace, high stakes environment with high work load and irregular working hours
Actively develop and manage the careers of direct and indirect reports

Required Education, Experience/Skills/Training:

6+ years of professional experience in Tech, Media, Management Consulting, or Investment Banking / Private Equity
Bachelor’s degree with a major in Finance, Economics or similar discipline with an analytical bias; MBA from a top graduate business school (or equivalent experience) is a plus
A passion for the media industry and content as well as a natural curiosity for analytical challenges
Strong analytical capabilities and financial modeling skills (MS Excel); proficiency in SQL is a plus
Excellent verbal and written communication skills (including PowerPoint) and ability to simplify complex matters for an executive audience
Highly competent with quantitative data analysis and utilizing data to drive decision-making
Organized, self-motivated and comfortable working without guidance, in a fast-growing environment with multiple partners
Familiarity with working in or with global, large organizations

The hiring range for this position in Santa Monica is $147,300.00 to $202,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Direct to Consumer。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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