Associate Manager, Paid Media (HULU)
工作概要:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
*Will be relocating to Burbank in December 2025*
SUMMARY
Hulu's Marketing team is seeking an Associate Manager, Paid Media who will be an exceptional addition to our Subscriber Acquisition team. You will be responsible for helping to build, strategize and execute go-to-market media plans and creative strategy across a number of growth initiatives. The right person for this role is passionate not only for media and TV, but also growing our subscriber base. The individual in this role finds success in collaborative environments, and enjoys working with both internal and external partners and stakeholders to deliver results.
RESPONSIBILITIES / WHAT YOU'LL DO
Assist Subscriber Acquisition media strategy team with all aspects of planning including: budget management, development of media plans, establishing and evaluating KPIs/benchmarks, and monitoring and assessing performance
Leverage Hulu’s MMM, campaign reporting, consumer insights and other data inputs (including audience insights, viewership trends, competitive intel, etc.) to help build strong go-to-market recommendations
Support Creative Strategy team to build campaign support calendars, develop creative briefs, brainstorm new executions, partner with campaign managers, and lead legal approvals/routing on behalf of the team
Support asset trafficking, taxonomy and day-to-day campaign management across core acquisition marketing channels (including Affiliate, Devices, Digital Direct, Programmatic, Social, Search and YouTube)
Manage team budgets and own end-to-end billing and reconciliation processes, including requesting POs, uploading monthly invoices and leading monthly budget actualization process
Stay up-to-date with media and industry trends, potential new channels and partners, and key attribution and data/privacy updates
Support key executive reporting by pulling daily and weekly data across Hulu key metrics, including acquisition, top content viewed, engagement, etc.
WHAT TO BRING
3+ years digital media planning experience
Experience running performance and direct-response campaigns
An understanding of acquisition strategy and direct-to-consumer and/or subscription-based businesses
Knowledge of digital marketing creative best practices
Effective communication and presentation skills
Ability to prioritize and juggle multiple projects in a dynamic environment
Flexibility, proactiveness and collaborative team player mentality
NICE-TO-HAVES
Entertainment industry experience
Media agency experience
EDUCATION REQUIREMENTs
BA or BS degree.
The hiring range for this position in Los Angeles, CA is $95,500 to $128,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Entertainment Television:
Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌,為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective,以及 Disney Television Studios,當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目,在開創性故事敍述方面佔據領先地位,吸引觀眾並贏得好評。在 2023 年,Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Hulu, LLC,其所屬的業務部門是 Disney Entertainment Television。
Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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