Director, Enterprise YouTube Strategy & Governance

工作 ID 10158260 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Company (Corporate) 日期已公佈 Aug. 17, 2026

申請

工作概要:

The Director, Enterprise YouTube Strategy & Governance will serve as the central strategy lead for The Walt Disney Company’s YouTube presence. This role oversees the intersection of brand strategy, digital operations, and enterprise governance. The Director collaborates across segments, markets and the digital teams that drive creative content strategy for Disney’s YouTube channels, ensuring enterprise priorities are reflected in on-channel execution.

Responsibilities:

Enterprise Strategy & Channel Optimization

Define the cross-company YouTube channel optimization, including global vs. regional channel approach, channel rationalization, and footprint optimization across Disney’s portfolio
Set enterprise-wide content priorities—determining which franchises and brands to invest in based on audience research, brand strategy, and business objectives
Establish channel architecture to maximize reach, engagement, and brand consistency
Define windowing strategy, balancing audience development with monetization objectives

Governance & Compliance

Oversee governance of The Walt Disney Company’s YouTube CMS ecosystem and all underlying channels across business segments
Manage content classification and categorization (MFK vs. GA), ensuring all channels are properly configured and integrated into their respective environments
Establish and enforce standards for user permissions, advertising policy, channel management, and content compliance
Work closely with Legal teams to ensure ongoing regulatory and platform-policy compliance across the enterprise

Policy Development & Oversight

Define and maintain enterprise-wide policies spanning channel management, monetization, content classification, and compliance
Track adherence to policies across business segments and international markets; identify gaps and drive continuous improvement
Serve as the internal authority on YouTube platform policies and their application across Disney’s operations

Performance Measurement & Competitive Intelligence

In collaboration with the business segments, define success criteria, KPIs, and enterprise-wide pillars for YouTube content performance
Track and analyze performance at brand, franchise, and audience levels; translate data into actionable insights and recommendations
Monitor the competitive landscape, platform algorithm evolution, and industry trends to keep Disney’s strategy ahead of the curve

Cross-functional Collaboration & Platform Partnership

Drive alignment across lines of business through clear prioritization frameworks and ongoing governance structures
Track and report initiative progress to senior leadership
Partner closely with digital creative teams responsible for content strategy and channel execution to ensure alignment between enterprise priorities and on-channel delivery
Scale best practices for content uploads, metadata management, and compliance across the organization
Coordinate with international markets to balance global strategy with regional content needs and audience priorities
Partner with the digital teams and directly with YouTube on platform roadmap, algorithm shifts, performance trends, and competitive benchmarks

Basic Qualifications:

10+ years of relevant professional experience
Deep expertise in digital platform strategy
Strong command of YouTube’s ecosystem—including its algorithm, monetization mechanics, content policies, and governance requirements
Equally comfortable defining high-level enterprise strategy and driving operational rigor
Demonstrated track record of leading cross-functional initiatives in large, complex organizations
A strong background in brand strategy
Deep knowledge of performance analytics and ability to create meaningful KPIs
Highly developed relationship management skills are essential
Experience in media, entertainment, or consumer brands is preferred.

Education:

Bachelor’s degree in marketing, business, analytics or related field or equivalent experience

The hiring range for this position in Burbank, CA is $185,484 to $248,820 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Company (Corporate):

在 The Walt Disney Company (Corporate)，你會看到公司強大品牌背後各業務如何融會交流，建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子，你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜，同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC Enterprises 18 Corp.，其所屬的業務部門是 The Walt Disney Company (Corporate)。

TWDC Enterprises 18 Corp. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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