Director, Digital Marketing

Job ID 10136251 Location Burbank, California, United States Business The Walt Disney Studios Date posted Nov. 20, 2025

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Job Summary:

Director, Digital Marketing

A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/evening/weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.

Responsibilities:

Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.

Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand

Ensure allocation targets are being met across all necessary internal partners

Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.

Host constructive creative discussions with xLOBs to improve social performance.

Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles

Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners

Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis

Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases

Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams

Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.

Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production.

Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets

Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively

Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space

Coordinate site launches and/or traffic-driving events with internal/external partners

Oversee relationship and campaign development with internal global markets and stake holders

Develop with SVP campaign filmmaker decks and present to internal key stakeholders

Manage team managers and sr. manager(s)

Basic Qualifications:

10+ years’ relevant experience

Significant experience with the Marvel brand.

Outstanding communication skills, written and oral.

Candidate must demonstrate exceptional working knowledge & emerging media and new technology platforms.

Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.

Excellent presentation organizational, critical thinking, and problem-solving skills.

A passionate expertise in Social, Mobile and Digital marketing

Creative sensibility a must

Required Education:

Bachelor’s Degree

The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Burbank, CA

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