Director, Digital Marketing
工作概要:
Director, Digital Marketing
A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/evening/weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.
Responsibilities:
Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.
Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand
Ensure allocation targets are being met across all necessary internal partners
Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.
Host constructive creative discussions with xLOBs to improve social performance.
Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles
Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners
Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis
Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases
Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams
Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.
Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production.
Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets
Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
Coordinate site launches and/or traffic-driving events with internal/external partners
Oversee relationship and campaign development with internal global markets and stake holders
Develop with SVP campaign filmmaker decks and present to internal key stakeholders
Manage team managers and sr. manager(s)
Basic Qualifications:
10+ years’ relevant experience
Significant experience with the Marvel brand.
Outstanding communication skills, written and oral.
Candidate must demonstrate exceptional working knowledge & emerging media and new technology platforms.
Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.
Excellent presentation organizational, critical thinking, and problem-solving skills.
A passionate expertise in Social, Mobile and Digital marketing
Creative sensibility a must
Required Education:
Bachelor’s Degree
The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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