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Analyst-Programmatic Media

Job ID 10134622 Location Glendale, California, United States Business Disney Experiences Date posted Oct. 22, 2025
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Job Summary:

About the Role & Team: 

 “We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact? 

Disney Experiences’ in-house Trading Desk is looking for a Programmatic Activation Analyst. Reporting to the Team Lead for Disneyland Resort, you will be a hands-on keyboard programmatic trader.

All programmatic and ad operations work is managed in-house in a full self-service capacity. Our media buys include most forms of programmatically available inventory: display, streaming, native, audio, digital out of home (DOOH), and in-app. We also work across the full marketing funnel from branding to direct response.

This is a full-time position.

This position reports to: Manager, Programmatic

What You Will Do: 

  • You will have direct responsibility for your assigned campaigns – inclusive of all self-service capabilities in planning, execution, optimization, and reporting.

  • Prepare tactical plans and budget recommendations for your campaigns.

  • Manage programmatic buys to support branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk.

  • Review and lead optimization of campaigns across revenue, performance indicators, and budget pacing.

  • Manage relationships with platform support teams and work with other stakeholders to create optimization strategies that align with campaign goals, delivery, and performance.

  • Analyze performance and unique opportunities to understand value provided by different DSPs and other vendors.

  • Design tests to evaluate DSP platforms and varying campaign strategies.

  • You will work on several platforms, including DV360, Yahoo DSP, Amazon DSP, and The Trade Desk.

  • You will partner closely with our in-house Ad Operations team who manage the ad trafficking, as well as strategy teams as an extension of their planning process.

  • Provide performance and insights for partner-facing campaign performance reports.

Required Qualifications & Skills: 

  • Minimum 3 years of digital marketing experience

  • Self-service experience with demand-side platforms and ad servers

  • Understanding of programmatic ecosystems, including supply-side platforms/ad exchanges, data management platforms, brand safety partners, data partners, and publishers

Education:

Bachelor’s degree or equivalent related work experience.

Additional Information: 

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits. 


The hiring range for this position in Glendale, CA is $87,100.00 to $116,800.00 per year based on a 40- hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Glendale, CA

The Los Angeles County city is home to authentic Middle Eastern food, culture, and its very own “Walk of Fame.”

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