Content Programming Manager

Job ID 10126249 Location Glendale, California, United States Business Disney Direct to Consumer Date posted Jul. 28, 2025

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Job Summary:

Disney’s Direct-to-Consumer (DTC) team oversees Hulu and Disney+ streaming services within Disney Entertainment, bringing Disney’s world-class storytelling to fans and families worldwide.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for content planning, scheduling, on-service merchandising, slate management, and programming insights—all aimed at delivering a cohesive strategic content experience for our viewers.

What You’ll Do

Reporting to the Senior Manager, Content Programming, Disney’s DTC team is seeking a highly motivated Content Programming Manager to support our streaming business and editorial priorities, with an emphasis on driving Disney+ KPIs and audience engagement across both Disney+ and Hulu.

In this role, you will collaborate closely with a team of Content Programmers to develop and execute dynamic on-platform campaigns and promotions that connect with our audiences. The ideal candidate will have hands-on experience with content management systems, visualization tools, and project management platforms to ensure smooth campaign execution.

We’re looking for someone passionate about growth, with a broad understanding of television, film, and pop culture, and a sharp eye for emerging trends. If you are curious, decisive, adaptable, and thrive in a fast-paced environment, this could be your perfect opportunity to make a meaningful impact.

Join us and help shape the future of Disney’s innovative streaming landscape!

Responsibilities

Drive the ideation, planning, tracking, and communication of title campaigns and brand/cultural tentpole initiatives across teams and the broader organization to ensure alignment and successful execution.
Oversee global editorial governance, working closely with international programming partners to maintain consistency and quality standards.
Optimize and refine workflow processes to effectively support both global and local programming strategies, promoting efficiency and agility.
Curate, test, and refine content strategies across Hulu and Disney+, leveraging data-driven insights to maximize viewer engagement and business results.
Monitor campaign performance and pacing, proactively identifying optimization opportunities to enhance outcomes.
Manage campaign prioritization and targeting strategies using audience segmentation tools to ensure content reaches the right audiences at the right time.
Develop and maintain comprehensive documentation of processes, procedures, and campaign best practices.
Troubleshoot creative assets and collaborate with partners on standards, practices, and stakeholder input to uphold quality and consistency.
Partner with insights, data, and analytics teams to design experiments, collect relevant data, and measure campaign effectiveness, driving continuous improvement.

Required Qualifications & Skills

Minimum of 3+ years of experience in content programming, curation, product management, audience development, or streaming TV.
Proficiency with data visualization and analysis tools such as Tableau, Looker, Conviva, Excel, and Google Sheets, with the ability to utilize data for strategic decision-making.
Excellent communication skills, including confidence and clarity when presenting to large groups or executive audiences.
Exceptional attention to detail and a strong commitment to follow-through across multiple projects.
Fast learner with robust critical thinking, analytical, and problem-solving skills.
Ability to thrive in a fast-paced, evolving environment, with enthusiasm for adapting quickly to change.
Proven ability to manage multiple projects simultaneously, gracefully shift priorities, and maintain composure under pressure.
Experience in growing diverse audiences across various digital platforms.
A genuine passion for TV and movies, with a strong interest in industry trends and content evolution.

Preferred Qualifications

Prior experience managing initiatives & collaborating with stakeholders across multiple regions and time zones is highly desirable.
Previous experience working within the streaming TV industry.
Hands-on experience with Airtable.

Required Education

Bachelor’s degree in a related field or equivalent years of experience is required.

Additional Information

This role is based in the Glendale office 4 days a week from Monday through Thursday and flexibility to work from home on Friday.
Flexibility to cover evening and weekend programming events as needed to ensure smooth operations.

The hiring range for this position in Glendale, CA is $85,800.00 to $115,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Direct to Consumer.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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