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Specialist, Channel Marketing

Job ID 10127221 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jul. 23, 2025
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Job Summary:

As a Specialist in Channel Marketing, you will support Channel Marketing team (in Sales & Distribution) to ensure the seamless execution of channel marketing strategies.

Job Responsibilities

  • Support Central Strategy and Planning team to perform regular reviews of market trends and channel performance (including China & International Markets), ensuring the launched initiatives align with the central planning strategy.

  • Gather and consolidate market insights from markets and channels to identify learning and opportunities for improvement, building up the learning library.

  • Take a key role in Branding & IP review process to guarantee adherence to brand guidelines and collaborate with the team to maintain brand integrity across international market and channels.

  • Monitor and review online travel product shelving, offering insights and recommendations for optimization.

  • Assist in managing sales-led influencer marketing campaigns, tracking key performance indicators (KPIs), and preparing reports on campaign effectiveness.

  • Coordinate logistics for in-park tours and events, such as trade familiarization tours, shootings and visits of influencers/ content creators. Ensures that all logistical elements arrive on time and in perfect condition.

  • As the key supporter of Channel Marketing team financial cycle, managing purchase orders, tracks approval workflows, records goods receipts, processes invoices and payments accurately and maintaining bookkeeping records.

  • Sets up new vendor accounts and prepares service agreements with standard templates.

  • Responsible for managing office, warehouses and sharepoints, the Specialist liaises with vendors to place orders, arrange deliveries, and organizes the storage and retrieval of marketing assets in the warehouse.

Requirements

  • 4–6 years of experience in marketing, digital marketing, or the travel industry. Background in OTA platforms or influencer marketing is a plus.

  • Candidates with administrative experience and a strong interest in marketing are welcome.

  • Proficiency in Microsoft Office; experience with SAP or Coupa is advantageous.

  • Strong organizational and multitasking skills with attention to detail.

  • Excellent communication skills in English, Cantonese, and Mandarin.

  • Ability to work collaboratively in a fast-paced, team-oriented environment.

  • Eagerness to learn and leverage new technologies, including AI tools.

HKProfessional

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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  • Community

    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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    Our commitment: Hong Kong Disneyland Resort embraced an environmental approach from the project’s design stage, and our dedication to environmental protection extends to our daily operations. We firmly believe that demonstrating respect for the environment is an integral aspect of conducting our business at the resort.

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