Brand and Franchise Marketing Manager (FTC - 12 Months)

Job ID 10123692 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Aug. 18, 2025

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Job Summary:

Job Summary

The Brand & Franchise Marketing team acts as a facilitator among EMEA TWDC Lines of Businesses (LOBs), driving alignment and collaboration for brand, franchise, synergy, and audience company priorities. It is a cross-company support function, networked into the US that translates global strategy into EMEA brand and franchise direction by applying regional audience insights and financial performance.

In this role, you will craft and deliver strategic plans for XLOB brand and franchise marketing priorities; collating and digesting XLOB insights and metrics to build frameworks that EMEA TWDC marketing teams can rally behind.

The role is also responsible for the development and delivery of brand market

ing campaigns for a combination of the following evergreen TWDC brands and franchises across Disney, Marvel, Star Wars, Pixar, and National Geographic.

The final selection is subject to available resource and priorities. This includes managing all aspects from planning to delivery, XLOB communications, management of local and regional EMEA stakeholders, and reporting. Developing and maintaining efficient workflows and communication processes throughout.

This is a LOB agnostic role that relies on strong relationships across the business. Close collaboration with the US Global Brand Management team and Studio Franchise team is vital.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

The Opportunity & Responsibilities

Insights & Strategic Development

Work with Research, Business Development, and LOB data sources to build out the strategic challenges and opportunities per franchise.
Proactively seek out and understand available insights that drive the strategic direction of business marketing priorities.
Manage strategic overviews (develop, update, and circulate to key stakeholders)

Planning

Develop a deep knowledge of, and become the expert and guardian of, selected brand and franchise priorities.
Own the corporate level franchise direction for designated branded franchises and ensure efficient communications around the business.

Campaign

Develop, lead, and execute innovative, industry-leading consumer marketing campaigns that capitalize on growth opportunities as per the franchise direction set out. Digital and social are core to the majority of plans
Champion and facilitate integrated cross-company alignment and collaboration; seek opportunities and develop marketing plans which create value for the wider business.
Be the point person for campaign strategy and implementation guidance for the EMEA local markets, providing templates to monitor adoption and implementation. Develop close collaborative relationships and ensure communications flow in both directions
Manage EMEA and UK campaign budgets for designated brands/franchises
Ensure all stakeholders across the business – including in-house functional teams and agencies – are effectively briefed and that every campaign is delivered on time, on brief, and on budget.
Ensure campaign KPIs are met, and that a robust reporting framework is in place to provide full post-campaign analysis.
Manage the maintenance of calendars, presentations, and documents relating to each campaign, and ensure regular communication is in place to update all stakeholders.

The Experience and Skills We Require From You

Proven experience in a marketing or brand management role.
Experience working in research and insights (proven ability of turning insights into strategic recommendations).
Experience in briefing agencies and media planning/implementation essential. Including : paid media campaigns (execution and analysis) and Digital marketing / YouTube marketing and content
Understanding of a matrixed organization and stakeholder management.
Must be tenacious, proactive, and diplomatic
Ability to use different influencing styles to achieve end goals.
Open communicator who shows curiosity for solution seeking.
Understanding of local markets across EMEA.
A confident presenter – able to deliver a compelling message to a varied group (internal and external).

The Perks

25 days annual leave.
Private medical insurance & dental care2
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B, and ticketing.
Excellent parental and guardian leave.
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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