Licensing Sales Manager - Lego (fixed-term contract)

Job ID 10135839 Location London, United Kingdom Business Disney Experiences Date posted Nov. 18, 2025

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Job Summary:

About The Role & Team

Step into the world of Disney and take a pivotal role in shaping the future of the Hardlines category, focusing specifically on our partnership with Lego within the Star Wars franchise. As the Licensing Sales Manager for EMEA, you will operate in a truly global capacity, collaborating not only with teams and stakeholders across the United States but also engaging with local and high-potential growth markets worldwide. Your mission? To identify and unlock strategic opportunities, build and solidify influential partnerships, and secure top-tier licensees that will further elevate both the Star Wars and Lego brands, captivating fans across the globe.

Relationship-building and cross-functional collaboration lie at the core of this role. You will actively foster and maintain strategic alliances with both new and established partners, leading joint business planning and conducting regional and global contract negotiations to drive licensing sales growth for Lego Star Wars throughout EMEA and beyond. Utilise your creativity and commercial insight to guide innovative product development, leveraging digital, social, and in-store marketing expertise, as well as a keen understanding of consumer trends and market insights, to deliver stand-out strategies in a fast-evolving market landscape.

If you are ready to bring forward-thinking ideas, a collaborative approach, and a passion for iconic brands and legendary stories, this is your chance to make a significant impact at Disney, where the magic of Star Wars, Lego, and business success meet on a global stage.

This is a fixed-term contract until the end of December 2026, located at our London office in Hammersmith, requiring four days of on-site attendance per week.

What You Will Do

Take responsibility for the annual operating plan and quarterly forecasts for the Hardlines category, partnering with Lego, setting clear objectives for valued licensees and collaborating with market leads, category specialists, franchise, marketing, product development, and finance teams to drive meaningful growth.
Develop and nurture positive relationships with partners across EMEA and global markets, including the US, Middle East, and Eastern Europe, both established and emerging, leading engagement, strategic planning, and joint business initiatives to advance Disney’s Hardlines category in partnership with Lego.
Lead contract negotiations for designated Hardlines accounts, partnering with Lego, ensuring all key decision-makers, from global to local teams, are well informed at every step.
Work closely with creative teams and, where appropriate, the Global Interactive Experiences team to guide product development for the Hardlines category in collaboration with Lego.
Support marketing campaigns that enable partners and retailers to bring Disney magic to fans through memorable Lego products and collectibles within the Hardlines category.
Champion the International Labour Standards (ILS) process, acting as the vital link between Hardlines suppliers, partnering with Lego, and Disney’s ILS team to uphold the company’s integrity and values.
Generate innovative ideas by proposing new business solutions and leading research projects focused on uncovering scalable, high-impact opportunities in the Hardlines category in partnership with Lego.
Participate actively in market meetings, sharing expertise in the Hardlines category, partnering with Lego, fostering collaboration, and ensuring Disney’s strategies are effective throughout the region.
Forge strong partnerships with Disney’s market teams, sharing critical updates, strategies, and franchise news, especially for the Hardlines category in collaboration with Lego, while staying attentive to local needs and celebrating market diversity. Use these connections to exchange best practices and drive collective success.
Enhance partnerships with international Disney Consumer Products (DCP) teams by sharing knowledge and best practices to ensure Hardlines licensing initiatives, in partnership with Lego, are best-in-class.

Required Qualifications & Skills

Degree level education in a related field or equivalent work experience
Experience within consumer products business
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Proven experience of developing the performance of a team
Financial acumen – an ability to translate numbers into a working plan
Ability to analyse data, construct practical conclusions and implement recommendations to achieve business targets
An ability to be agile to capitalise on the moment and identify new opportunities and target partners
Resilient and nimble in an ever-changing landscape
Computer literate including MS Word, Excel, PowerPoint and Keynote
Written and spoken English for business use, essential; other European languages, beneficial
A good eye for digital, social and brick and mortar marketing
Excellent commercial and strategic approaches to problem solving and innovation
Exceptional planning and organisation skills
Strong influencing skills with the ability to achieve buy-in at all levels
Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC
Cultural sensitivity and an understanding of local markets across EMEA

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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