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Chef(fe) de Projets Audience & Data Strategy (F/H/NB) - CDI

Job ID 10129023 Location Montévrain, France Business Disneyland Paris Date posted Sep. 05, 2025
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Job Summary:

Chef(fe) de Projets Audience & Data Strategy (F/H/NB) - CDI

Votre environnement :

Au sein du département Audience & Content Distribution Strategy, composé d’une cinquantaine d’experts, a pour mission de distribuer efficacement les différents contenus publicitaires Disneyland Paris à travers toute l’Europe.

Ils sont répartis sur trois équipes : Audience Management, Planning et Activation.

Pour rejoindre l’équipe Audience Management composée de 6 personnes, qui a pour but de définir la stratégie d’audience des campagnes de communications marketing digitales en utilisant la donnée de Disneyland Paris, du groupe Disney ou des plateformes et partenaires, nous recrutons notre prochain(e) Chef(fe) de Projets Audience & Data Strategy (F/H/NB) – CDI.

L’équipe est organisée de la façon suivante :

  • Par marché, pour la réalisation des recommandations d’audience pour les campagnes Programmatiques, Paid Social et emails
  • Par expertise, sur les différent outils et environnements utilisés (chaque expert doit faire monter le reste de l’équipe en compétence sur son outil pour les besoins quotidiens)
  • Par projets, dont le but est l’amélioration de la collecte de données ou leur utilisation dans les campagnes digitales.

 Vos missions :

Définir la stratégie data de Disneyland Paris :

  • Définir la stratégie de collecte et de qualification sur l’écosystème de Disneyland Paris de façon performante pour alimenter la base CRM
  • Identifier les acteurs pertinents pour améliorer la stratégie d’audience à laquelle vous devez répondre (partenaires fournisseurs de données ou outils)
  • Prendre le lead de projets transverses contribuer à l’amélioration de la stratégie data de Disneyland Paris : liés à la collecte de données, à des sujets de segmentation de la base CRM, outils pour améliorer le ciblage etc …

Réaliser les recommandations d’audience pour les campagnes marketing :

  • Sur les marchés dans votre scope, définir la stratégie d’audience en collaboration avec l’équipe activation et construisez les recommandations d’audience sur les différents outils d’activation média (Programmatique, Paid Social, Email) pour chaque campagne

Votre profil :

  • Vous avez une formation Bac+4/5 en école de commerce ou équivalent spécialisé en marketing digital.
  • Vous avez une première expérience significative de 4 ans minimum sur une fonction en marketing digital
  • Vous avez une bonne compréhension des environnements techniques et des métiers du digital. Une connaissance d’un ou plusieurs des outils suivants serait préférable : outils pour les campagnes programmatiques (DV360, The Trade Desk) ou Paid Social (Meta, Snapchat, Tik Tok) de l’écosystème Salesforce, Splio, Qualifio.
  • Vous êtes une personne de nature curieuse et vous êtes en veille constante face aux évolutions du marché des médias et de la data.
  • Vous êtes une personne de nature organisée, impliquée, rigoureuse et autonome dans la gestion et le pilotage de vos projets. Vous priorisez votre activité.
  • Vous avez un excellent sens du relationnel et vous savez faire preuve d’innovation.
  • Vous êtes capable de vous adapter à un environnement en constante mutation.
  • Votre pratique du français et de l’anglais est au minimum de niveau C1 (indispensable).

Informations pratiques :

  • Ce poste est un contrat en CDI au statut cadre.
  • Date de début du contrat : dés que possible
  • Ce poste est basé à Marne-La-Vallée (Val d’Europe Bâtiment Citalys)
  • Des conditions de travail favorables à votre épanouissement, une politique proposant 10 jours de télétravail par mois vous permettant de concilier votre vie personnelle et professionnelle.

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About Disneyland Paris:

Disneyland® Paris is a company where dreams really do come true. Here, our Cast Members work on stage or backstage, in hundreds of professions. Their mission: offering every guest an unforgettable Disney Experience at our 2 theme parks and our 7 hotels as well as Disney Village. The passion and enthusiasm of our teams has made our company the number one tourist destination in Europe!

Creating dreams carries with it many responsibilities. For our resort, long-term development must be rooted in a sustainable tourism model. We have made important social & environmental commitments, which we seek to implement with the continuous involvement of our employees and stakeholders.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Euro Disney Associes SAS, which is part of a business we call Disneyland Paris.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

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Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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