Senior Salesforce Administrator

Job ID 10118716 Location San Antonio, Texas, United States / Santa Monica, California, United States / San Francisco, California, United States / New York, New York, United States Business Disney Direct to Consumer Date posted Sep. 02, 2025

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Job Summary:

This is not a remote role. You must be local or willing to relocate to one of the locations.

Direct To Consumer (DTC) offers premium streaming services with Hulu, a premium streaming service that offers originals, current season TV, a massive library of hit series and movies, and live television. It also offers Disney+, the Disney-branded streaming service featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world including Star Wars, Marvel, Pixar, Disney, and NatGeo. Our DTC team is looking for impactful team-players to join the Viewer Experience (VX) team, who will thrive upon the legacy of Disney and Hulu, embrace unconventional thinking, and who are passionate about contributing to The Walt Disney Company’s Direct-to-Consumer (DTC) experience through strategic hard work and determination.

Job Summary:

The DTC - Viewer Experience (VX) team is seeking a Sr. Salesforce Administrator. In this role, you will support VX’s Salesforce platform through development of system capabilities, product implementation, and administrative maintenance of the Salesforce platform and integrations. The ideal candidate has a deep understanding of Salesforce’s features, capabilities, administrative functions, and best practices, as well as a passion for solving business challenges through innovative solutions.

In this role, you are expected to partner with various departments, including Enterprise, Product, Engineering, IT, Operations, Data, and InfoSec, to coordinate initiatives that deliver on Disney DTC's business goals and objectives.

The right person for this role has experience transforming business needs into scalable solutions and developing complex and global CRM and Help Center implementations. If you are passionate about technology and transforming service experiences, this is a great role for you!

What You'll Do:

Build, develop, and implement customer service technology in support of DTC, leveraging cloud-native technology to enable VX self-service and assisted service.
Maintain technology platform, ensuring high availability, scalability, performance, and data quality supporting 20M+ monthly help site visits, 50k+ daily interactions, and 6k+ internal users. This includes system administration and integration support utilizing APEX coding and administrative keystrokes.
Facilitate business requirement discussions with key stakeholders across functions and levels, advise on technology and potential tradeoffs, and provide implementation and customizations options
Work with internal and external partners to deliver backlog requests and projects in iterative release cycles and conducts ongoing testing and validation to ensure the stability of the VX applications
User access control - oversee and support business in managing over 6K internal users, ensuring compliance with business requirements and regulations
Coordinate with Salesforce Proactive Monitoring and Signature Success to ensure system scalability and functionality, including performance in key streaming events
Maintain database for integrity and accuracy, including cleansing and duplicate record management, performing weekly and monthly data loads, updating role hierarchy, account assignments, and more
Prototype emerging technologies and implement innovative solutions to create best-in-class service experiences for viewers and advocates

What You'll Need:

Must have 5+ years hands-on Salesforce Administration experience
Track record of building high-quality software and innovative features
Direct experience with implementing technology transformation initiatives
Create and modify database tables, metadata, front end user interface, automation technology
Salesforce APEX programming language and Java, execute SOQL and SOSL queries
Configure analytics, help site personalization, omni-channel routing, approval processes
Experience in Agile (Scrum and/or Kanban), test automation, CI/CD (DevOps)
Salesforce Administrator Certification
Ability to partner cross-functionally at multiple levels of an organization ensuring quality results are reached within given timeframes for projects
Ability to prioritize based on analysis of data trends, business priorities, and legal compliance
Strong skills in communicating information to stakeholders across organizational levels, including explaining technical concepts to non-technical stakeholders
Excellent problem-solving and analytical skills
Flexibility to work night and weekends, as needed
Bachelor's degree or equivalent experience. An undergraduate degree in computer science, information technology, or related disciplines is a plus.

Nice-To-Haves:

2+ years building on Salesforce platform
1+ years designing on MuleSoft
Experience with Salesforce integrations and APIs
Additional Salesforce certifications - Advanced Administrator, Platform App Builder, Service Cloud Consultant
Prior experience with supporting NICE CXOne Platform
Streaming media industry or other subscription-based service experience
Experience with global and remote teams

#DISNEYTECH

The hiring range for this position in Los Angeles, CA is $114,900-$154,100 per year and in San Antonio, TX is $109,400.00-$146,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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