Social Media Business Analyst

Job ID 10125076 Location Santa Monica, California, United States / San Antonio, Texas, United States Business Disney Direct to Consumer Date posted Jul. 21, 2025

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Job Summary:

Disney Direct to Consumer (DTC) includes premium streaming services with Hulu, a premium streaming service that offers premium originals, current season TV, a massive library of hit series and movies, and live television and Disney+ is the Disney-branded streaming service featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world including Star Wars, Marvel, Pixar, Disney, and NatGeo. Our DTC team is looking for hardworking team-players to join the Viewer Experience team, who will thrive upon the legacy of Disney, and Hulu, embrace unconventional thinking, and who are passionate about contributing to The Walt Disney Company’s direct-to-consumer (DTC) experience through strategic hard work and determination.

Job Summary:

Disney’s Viewer Experience Team is seeking an enthusiastic and experienced Social Media Business Analyst to support operations across social media support channels (Twitter, Facebook, AppFollow) for Direct-to-Consumer (DTC) platforms, including Hulu and Disney+. The ideal candidate will be highly knowledgeable in the social media arena. They will have experience in data reporting and visualization, business analytics, performance and gap analysis, workflow development and documentation, roster and permissions management, project management acumen including workback scheduling and Gantt chart development. Additionally, they will have strong technical acumen and the ability to easily ramp on current and evolving (AI) social media technologies.

As a Social Media Business Analyst, you will support and collaborate with a team of social media leaders across purviews including team performance metrics, systems and tools platforms, workflow infrastructure, data representation/presentation and artifact development. The role also involves close collaboration with cross-functional teams, including Workforce Management (WFM), Escalated Support, BPO partners and others for data inputs and identifying opportunities for operational improvements through analysis of business practices.

WHAT YOU’LL DO

Create and manage a detailed and robust project tracking Airtable with automations and multiple views to facilitate ease of use for stakeholders
Manage social reply global repository
Run weekly scrums, track, coordinate and update all tasks and projects daily
Attend launch meetings and run weekly internal launch syncs to plan launch related projects, strategize, and build out workback schedules.
Monitor cross org dependencies and update project Airtable as needed
Execute global reporting, audits and gap analysis across systems for social replies, QC metrics; create ad-hoc reporting as needed.
Create documentation as needed across tools, platforms, and workflows
Maintain and improve intake request form feeding social’s project tracker Airtable
Build and maintain accurate global headcount reporting and manage permission requests for social tools.
Partner with VX Social Leaders and cross team partners to support new business needs as they arise

WHAT TO BRING:

Bachelor's degree or equivalent professional experience
3+ years’ experience in a social media role
High proficiency with X (Twitter) and Facebook platforms
Elevated experience with social management platforms (ex: Sprout, Sprinklr, AppFollow) and analytics systems
High proficiency with reporting tools (e.g., Tableau, Adobe Analytics, AirTable)
Proficiency in Microsoft Suite, JIRA, Salesforce, Google Suite
Strong technical acumen and project management experience
Flexibility to support business needs during live TV events, outages, and crisis scenarios, which may include evenings and weekends

NICE-TO-HAVES:

Familiarity with legal review processes, localization workflows
Experience providing constructive feedback

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in CA is $64,300.00 to $86,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

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Explore this Location Santa Monica, CA

Basking in sunshine 280 days of the year and located just 20 minutes west of Downtown Los Angeles, Santa Monica is a walkable oasis teeming with outdoor adventures, luxury wellness spas and opportunities to kick back under blue skies and awe-inspiring sunsets.