Sr. Product Manager II, Contextual and Online Targeting

Job ID 10125952 Location Santa Monica, California, United States / Glendale, California, United States / New York, New York, United States Business Disney Entertainment and ESPN Product & Technology Date posted Jul. 28, 2025

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Job Summary:

As a Sr. Product Manager II, Contextual and Online Targeting within the Ad Platform technology team at Disney, you will be a part of the team redefining TV advertising. You will be responsible for product vision, strategy and execution to establish the future of Disney's Targeting and Segmentation needs across Disney’s streaming video OTT, Mobile and Web applications. The right person for this role can identify business value, solve complex technical problems, concisely articulate solutions to technical and non-technical stakeholders and ultimately drive results. If you are someone who can drive strategy, create innovative Ad tech solutions, and bring a passion for building the future of advertising technology, this is a great role for you. The ideal applicant will have experience in Advertising Technology, Big Data, Audience Targeting, and Audience Measurement, as well as strong grounding in content metadata, machine learning and foundational AI models.

Responsibilities and Duties of the Role:

Develop and execute on product strategy and plan for core areas of identity, audience segmentation, targeting and data management for advertising use cases across OTT, Mobile and Web applications.
Ability to work closely with stakeholders from Disney Advertising as well as partner with content teams and data science teams across Disney.
Responsible for product prioritization, including value identification, cost savings and progress against the broader business strategy, within your specific area.
Maintain expected standards across the team for product specifications, backlog health, and consumable user stories for engineering partners
Serve as product owner for one or more Scrum teams by participating in agile ceremonies, owning prioritization, backlog refinement, and feature definition
Hold a deep compassion for our users, and creatively tackle problems with a viewer-first mentality
Support evaluation and recommend investments to maximize the financial results of the product portfolio
Enumerate and identify clear business critical metrics for setting annualized objectives and partnering with GTM and financial planning to meet them
Partner with Engineering organization to execute against the product roadmap, delivering on the needs of the business

Required Qualifications:

7+ years of product management experience, highly preferred from established technology or digital media company
Bachelor’s Degree in a technical field, or equivalent Product Management experience
Experience in one or more of the following: Audience segmentation, Audience targeting, Contextual targeting, Attribution Measurement, Creative Optimization, A|B Experimentation, Ad or Content Metadata management or ad serving technology.
Proven experience and success in a product role with the ability to demonstrate a record of success
Ability to interact with a diverse set of tech and non-tech partners
Ability to influence, collaborate, and deliver solutions in a sophisticated, always-changing environment
Excellent communication skills

Preferred Qualifications

Experience in Addressable Ad Sales business
Experience in DTC Streaming business
Knowledge of ML models and training workflows, generative AI or data science

#DISNEYTECH

The hiring range for this position in Los Angeles, CA is $152,200 to $204,100 per year and in New York, NY is $159,500 to $213,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment and ESPN Product & Technology:

At Disney Entertainment and ESPN Product & Technology, we’re blending imagination and innovation to reimagine the ways people experience and engage with the world’s most beloved stories and products. Our work is wide-ranging and deeply sophisticated. We create amazing experiences, transform the future of media, and build products and platforms that enable the connection between people everywhere and the stories and sports they love.

Disney’s ability to marry world-class technology with one-of-a-kind creativity makes us unique. It is at the heart of our past, present, and future. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Technology LLC, which is part of a business we call Disney Entertainment and ESPN Product & Technology.

Disney Streaming Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Santa Monica, CA

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