Marketing Manager

Job ID 10126824 Location Quarry Bay, Hong Kong Business The Walt Disney Company (APAC) Date posted Jul. 16, 2025

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Job Summary:

The Marketing Manager is responsible for leading and overseeing all aspects of the marketing campaigns of the assigned movie titles and franchises, from formulating the overall strategies to execution to achieve the marketing and business goals. The Marketing Manager will be supported by other marketing and publicity members of the Integrated Marketing team and needs to work closely with internal and external stakeholders.

Candidates with more experience may be considered for Senior Marketing Manager.

Responsibilities:

Leads and oversees the marketing campaigns for assigned theatrical movie releases, Disney+ streaming content and studio franchise marketing campaigns
Develops marketing strategies and detailed plans for the above and follow through in the execution in all marketing aspects, including creative, localization, media buy, publicity, tie-in promotions, synergy and events
Supervises and liaises with agencies and vendors on media buy, creative, production, PR, events, digital marketing to execute the marketing plans with the support of other members of the team
Liaises with regional/ Burbank’s on marketing, PR and tie-in promotion issues
Drives, manages and supervises tie-in promotions (including pitching, negotiation and project management)
Drives, manages and supervises synergy promotions with different business units including Parks & Resorts, Consumer Products, publishing, digital platforms and corporate communications
Manages other ad hoc projects or franchise marketing activities as assigned

Requirements:

Degree holders in the field of marketing, business, communications or related disciplines
Minimum 8-10 years of working experience preferably in marketing, event management, advertising, media, publicity or communication (candidates with more experience may be considered for Senior Marketing Manager)
Excellent spoken and written Chinese and English
Able to work independently and under pressure, creative, open-minded, responsible, mature, diligent, well-organized and a good team player

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Hong Kong) Ltd., which is part of a business we call The Walt Disney Company (APAC).

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