Manager, Consumer, Content, & Brand Insights (Burbank CA)

ジョブID 10131747 勤務地を選択 バーバンク, カリフォルニア州, アメリカ合衆国 企業名 Disney Entertainment Television 掲載日 Sep. 22, 2025

今すぐ応募

仕事内容:

Disney Entertainment Television’s Consumer, Content, & Brand Insights group oversees primary research and social analytics for content across several brands, including Disney Branded Television, ABC, and Hulu. At its core, the team is responsible for providing actionable, data-driven consumer insights to inform Development, Programming, Marketing, and Strategy decision-making for some of the most recognizable brands on television!

Job Summary:

We are seeking a Manager, Consumer, Content, & Brand Insights to work across our portfolio for linear and streaming platforms. They will be joining a best-in-class team that is forward-thinking, innovative, and engaged in helping understand the evolving entertainment landscape.

This role will support primary research efforts for ABC Entertainment, ABC News, 20th Century Television, and the Walt Disney Television Alternative Studio. The team will support multiple creative teams on salient business questions, crafting bespoke research approaches, and delivering timely, actionable audience insights to inform key creative and business decisions. They will have deep expertise employing quantitative and qualitative methodologies to support series throughout their lifecycles, from concept testing, pilot testing, and marketing testing to longitudinal series maintenance. In addition to title-specific projects, scope will include broader genre explorations, brand-focused studies, several tracking studies, and spearheading additional custom research projects regarding the broader content landscape, consumer behavior, and whitespace opportunities.

This role also involves significant collaboration across The Walt Disney Company, including a partnership with our Advanced Analytics & Data Science teams, requiring an experimentation mindset and a deep understanding of data. The position will report to the Director, Consumer, Content, & Brand Insights and work across a range of projects, including pilot testing, marketing testing, concept testing, brand health tracking, and additional content studies

Responsibilities:

Management of a high-volume, continuously evolving roster of primary research projects in various stages of completion – including project planning/scheduling, vendor communication, questionnaire design/review, link proofing, robust data analysis, and report/presentation creation.
Debrief senior creative, programming and marketing stakeholders along with external showrunners and producers about research findings and the impact on: content strategy, renewal and/or marketing priority decisions.
Coordinate with research leader(s) on key research priorities, synergistic opportunities, and cross-team collaborations.
Consult with creative teams across development, current programming, marketing and scheduling to identify priority research needs and strategically design and evolve research initiatives to serve business questions and objectives.
Review available performance metrics for Disney Branded Television series and competitive set. As well as staying current on all DBT series and movie creative.
Communicate with peers across research org to align business priorities.

Basic Qualifications:

A minimum of 4 years of experience in a research function in the media/entertainment industry (broadcast/cable/streaming platform, TV studio or network, entertainment research vendor).
Extensive experience with both quantitative and qualitative primary research methodologies; comfortable navigating complex data sets and working across demos. Best-in-class storyteller with the proven ability to confidently and concisely present consumer feedback to senior-level executives and creative teams.
Trusted thought partner who can establish relationships with key internal clients and whose expertise as the ‘voice of the consumer’ is sought out as new business questions arise.
Strategic problem solver adept at understanding stakeholders’ business objectives, crafting an optimized research approach, and producing rich insight within required time frames.
Self-starter well-versed in managing rapidly changing priorities and tight timelines.
Outstanding verbal, written, and visual presentation skills.
Excellent organizational and prioritization skills.
Strong attention to detail and quality.
Effective collaborator comfortable working with other research groups to create compelling, holistic stories.
Intellectually curious; open to new and innovative primary research methods.
Strong understanding of content performance metrics across linear TV networks and streaming platforms.
Must live within a reasonable distance to the offices in Burbank, Ca. (This role requires someone onsite 4 days a week)
Expert understanding of evolving content landscape.
Passionate and knowledgeable about television content and business.

Preferred Qualifications:

Data analytics experience a plus
Advanced computer skills; SQL, R or Python experience a plus
Experience supervising or managing people.

Required Education:

Bachelor’s Degree or equivalent required, preferably in Marketing, Communications, Economics, Psychology, or Sociology.

The hiring range for this position in Burbank, CA is $103,500.00 to $138,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

Disney Entertainment Televisionについて:

Disney Entertainment Televisionは、The Walt Disney Companyの有名コンテンツブランドを扱う部門であり、Disney+, Hulu、Starといった自社ストリーミングプラットフォーム、ならびに放送網やケーブルネットワーク向けにオリジナルのエンターテイメント番組およびニュース番組を制作しています。 ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic ContentおよびOnyx CollectiveのほかDisney Television Studiosを含む豊富なポートフォリオを持ちます。Disney Television Studiosは20th Television, 20th Television Animation, ABC SignatureおよびWalt Disney Television Alternativeなどで構成されています。300以上の番組を通じて、あらゆるジャンルの作品を年間4,500時間も放送するDisney Entertainment Television。その創造的な作品は革新的なストーリーテリングの最前線を進み、オーディエンスを魅了し、多方面から高い評価を得ています。2023年には、その卓越した作品が評価され、デイタイム、プライムタイム、ニュース＆ドキュメンタリー、チルドレン＆ファミリーなど、さまざまな部門で163ものEmmy®賞を受賞しました。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはAmerican Broadcasting Companies, Inc.という事業部門の一つであるDisney Entertainment Televisionでのお仕事です。

American Broadcasting Companies, Inc. は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

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