VP, Brand Marketing

ジョブID 10130356 勤務地を選択 バーバンク, カリフォルニア州, アメリカ合衆国 企業名 The Walt Disney Company (Corporate) 掲載日 Aug. 29, 2025

今すぐ応募

仕事内容:

Vice President – Brand Marketing

We are seeking a visionary Vice President, Brand Marketing to lead the development of global brand campaigns and go to market strategies across Disney’s portfolio of Brands and Franchises. This role will define and execute a holistic brand marketing strategy that elevates our market presence, fosters emotional connection with global audiences and protects and enhances brand trust. This role will also work in close collaboration with CSR leadership to amplify purpose-driven marketing campaigns that drive impact and awareness.

Serve as a strategic leader both inside and outside the company, marrying a strong understanding of industry trends with related consumer data and insights to guide how our brands and franchises show up in the world. The VP will build cross-functional alignment, championing and delivering concepts from ideation to execution across consumer touchpoints. We are seeking a big-picture thinker with a passion for creative storytelling and purpose-driven marketing that drives business results, brand building/evolution and social impact.

Strategy & Leadership

Define and evolve brand & franchise positioning to ensure cultural relevance, global resonance and long-term equity across all touchpoints (IP, platform, experiences, products, talent).
Develop long-term franchise strategies that deepen audience connection and drive relevancy. Partner with segments to activate IP across platforms, partnerships, products and experiences.
Develop brand messaging frameworks and narratives that reflect the company’s values, purpose and positioning.
Lead holistic brand marketing strategies including strategic planning, campaign development, execution in market, and analysis of results for optimization.
Build, inspire and lead a high-performing brand marketing team with deep expertise across company strategy, storytelling & brand innovation.
Act as a key member of the cross-company marketing leadership team, contributing to long-term vision, budget planning and business strategy.

Brand Marketing & Activation

Lead brand marketing efforts to proactively manage sentiment and brand resilience across paid, earned, and owned platforms.
Design and execute innovative brand campaigns that engage target audiences and elevate brand experiences.
Collaborate with cross-functional teams to drive brand awareness and relevance through activations at live events, experiential marketing, fan & community engagement and purpose driven impact.
Measure and analyze impact of brand activations, ensuring they drive consumer engagement, conversion and business impact.
Align closely with consumer insights and data analytics teams to continuously optimize brand performance.
Own budget planning for campaigns, including creative resourcing and media.

Integrated Brand/Franchise & Campaign Leadership

Collaborate with Content, Consumer Products, Experiences and Partnerships teams to bring each franchise to life through cohesive storytelling and worldbuilding.
Lead development and execution of integrated, multichannel brand campaigns that drive awareness, affinity and business growth.
Partner with media, creative, insights and digital teams to deliver campaigns that are impactful, culturally relevant, creatively exceptional and emotionally resonant.
Set campaign objectives, creative direction, and measurement frameworks, ensuring alignment to enterprise-wide priorities and marketing KPIs (e.g., viewership, audience engagement, and additional business goals).
Manage and guide agency relationships, creative development and cross-platform execution.

Purpose & CSR Marketing – In partnership with CSR leadership:

Define and champion the company’s CSR marketing and purpose-driven storytelling strategy.
Bring CSR efforts to life through scalable campaigns, cause partnerships, employee engagement and consumer activations.
Enhance program visibility through internal campaigns to reinforce the company’s CSR commitments.
Ensure CSR campaigns maintain authenticity, creativity and alignment to both brand values and entertainment IP.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
12+ years of experience in brand management, marketing, or related roles, with a proven track record of success in leading brand marketing efforts.
Exceptional leadership and team management skills, with the ability to motivate and guide a diverse team.
Exceptional communication and presentation skills, with a strong story-telling ability across both written and verbal communications.
Strong strategic thinking and problem-solving abilities, with a keen understanding of the latest marketing trends and technologies.
Excellent interpersonal skills, with the ability to influence and build relationships with stakeholders at all levels.
Demonstrated experience in developing and executing innovative marketing campaigns and strategic partnerships.
Deep understanding of brand strategy and brand marketing principles.
Deep knowledge of Disney brands and franchises preferred.

The hiring range for this position in Burbank, CA is $232,500 to $311,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

The Walt Disney Company (Corporate)について:

The Walt Disney Companyでは強力なブランドが集結し、最も革新的で、広範囲にわたる影響力と尊敬される企業をグローバルで構築しています。記憶に残るエンターテインメントと体験の裏では、才能ある人材で構成された多種多様なビジネスサポートチームが、ディズニーの比類なきストーリーに生命を吹き込むために尽力しています。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはDisney Worldwide Services, Inc.という事業部門の一つであるThe Walt Disney Company (Corporate)でのお仕事です。

Disney Worldwide Services, Inc. は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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