Manager, Consumer, Content, & Brand Insights (Burbank CA)

工作 ID 10131747 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Sep. 22, 2025

申請

工作概要:

Disney Entertainment Television’s Consumer, Content, & Brand Insights group oversees primary research and social analytics for content across several brands, including Disney Branded Television, ABC, and Hulu. At its core, the team is responsible for providing actionable, data-driven consumer insights to inform Development, Programming, Marketing, and Strategy decision-making for some of the most recognizable brands on television!

Job Summary:

We are seeking a Manager, Consumer, Content, & Brand Insights to work across our portfolio for linear and streaming platforms. They will be joining a best-in-class team that is forward-thinking, innovative, and engaged in helping understand the evolving entertainment landscape.

This role will support primary research efforts for ABC Entertainment, ABC News, 20th Century Television, and the Walt Disney Television Alternative Studio. The team will support multiple creative teams on salient business questions, crafting bespoke research approaches, and delivering timely, actionable audience insights to inform key creative and business decisions. They will have deep expertise employing quantitative and qualitative methodologies to support series throughout their lifecycles, from concept testing, pilot testing, and marketing testing to longitudinal series maintenance. In addition to title-specific projects, scope will include broader genre explorations, brand-focused studies, several tracking studies, and spearheading additional custom research projects regarding the broader content landscape, consumer behavior, and whitespace opportunities.

This role also involves significant collaboration across The Walt Disney Company, including a partnership with our Advanced Analytics & Data Science teams, requiring an experimentation mindset and a deep understanding of data. The position will report to the Director, Consumer, Content, & Brand Insights and work across a range of projects, including pilot testing, marketing testing, concept testing, brand health tracking, and additional content studies

Responsibilities:

Management of a high-volume, continuously evolving roster of primary research projects in various stages of completion – including project planning/scheduling, vendor communication, questionnaire design/review, link proofing, robust data analysis, and report/presentation creation.
Debrief senior creative, programming and marketing stakeholders along with external showrunners and producers about research findings and the impact on: content strategy, renewal and/or marketing priority decisions.
Coordinate with research leader(s) on key research priorities, synergistic opportunities, and cross-team collaborations.
Consult with creative teams across development, current programming, marketing and scheduling to identify priority research needs and strategically design and evolve research initiatives to serve business questions and objectives.
Review available performance metrics for Disney Branded Television series and competitive set. As well as staying current on all DBT series and movie creative.
Communicate with peers across research org to align business priorities.

Basic Qualifications:

A minimum of 4 years of experience in a research function in the media/entertainment industry (broadcast/cable/streaming platform, TV studio or network, entertainment research vendor).
Extensive experience with both quantitative and qualitative primary research methodologies; comfortable navigating complex data sets and working across demos. Best-in-class storyteller with the proven ability to confidently and concisely present consumer feedback to senior-level executives and creative teams.
Trusted thought partner who can establish relationships with key internal clients and whose expertise as the ‘voice of the consumer’ is sought out as new business questions arise.
Strategic problem solver adept at understanding stakeholders’ business objectives, crafting an optimized research approach, and producing rich insight within required time frames.
Self-starter well-versed in managing rapidly changing priorities and tight timelines.
Outstanding verbal, written, and visual presentation skills.
Excellent organizational and prioritization skills.
Strong attention to detail and quality.
Effective collaborator comfortable working with other research groups to create compelling, holistic stories.
Intellectually curious; open to new and innovative primary research methods.
Strong understanding of content performance metrics across linear TV networks and streaming platforms.
Must live within a reasonable distance to the offices in Burbank, Ca. (This role requires someone onsite 4 days a week)
Expert understanding of evolving content landscape.
Passionate and knowledgeable about television content and business.

Preferred Qualifications:

Data analytics experience a plus
Advanced computer skills; SQL, R or Python experience a plus
Experience supervising or managing people.

Required Education:

Bachelor’s Degree or equivalent required, preferably in Marketing, Communications, Economics, Psychology, or Sociology.

The hiring range for this position in Burbank, CA is $103,500.00 to $138,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 American Broadcasting Companies, Inc.，其所屬的業務部門是 Disney Entertainment Television。

American Broadcasting Companies, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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