Assistant Manager, Lifecycle

工作 ID 10129246 地點曼谷, 泰国 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Aug. 28, 2025

申請

工作概要:

This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

This role is part of the Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.

This role will play a critical part in the Lifecycle and Retention marketing team and utilise technical understanding to drive customer engagement within the Thailand and Southeast Asia market.
Run high-impact campaigns to drive engagement, retention, and monetization across the customer lifecycle
Execute engagement strategy across pre-subscription, onboarding and in-life customers
Activate monetization and retention strategies to increase lifetime value
Ensure customer journey across app and website are aligned with the brand proposition
Collaborate with regional teams to ensure strategic alignment and knowledge sharing.
Planning and development of marketing calendar for direct comms
Launch targeted in-app and direct communication campaigns that boost engagement and retention
Manage process to deliver localised campaigns
Work with creative teams to define creative concepts and brief build of creative assets
Manage testing agenda and measurement across life stages and cohorts
Analyse and report on campaign performance, making data-driven recommendations at customer and campaign levels
Support KPI forecasting for engagement and retention metrics
Champion innovative engagement approaches to keep Disney+ ahead of market trends

Qualifications

Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
Experienced working across digital channels including apps and website
Ability for mapping and creation of customer journey and executing campaign with using CRM tools
Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
Agency briefing and management
Experience in campaign recreation and project management of the delivery
Strong track record of delivering successful campaigns
Experience delivering multiple campaigns across different channels

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Thailand Company Limited，其所屬的業務部門是 The Walt Disney Company (APAC)。

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