Assistant Manager, Lifecycle

Job ID 10129246 Location Bangkok, Thailand Business The Walt Disney Company (APAC) Date posted Aug. 28, 2025

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Job Summary:

This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

This role is part of the Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.

This role will play a critical part in the Lifecycle and Retention marketing team and utilise technical understanding to drive customer engagement within the Thailand and Southeast Asia market.
Run high-impact campaigns to drive engagement, retention, and monetization across the customer lifecycle
Execute engagement strategy across pre-subscription, onboarding and in-life customers
Activate monetization and retention strategies to increase lifetime value
Ensure customer journey across app and website are aligned with the brand proposition
Collaborate with regional teams to ensure strategic alignment and knowledge sharing.
Planning and development of marketing calendar for direct comms
Launch targeted in-app and direct communication campaigns that boost engagement and retention
Manage process to deliver localised campaigns
Work with creative teams to define creative concepts and brief build of creative assets
Manage testing agenda and measurement across life stages and cohorts
Analyse and report on campaign performance, making data-driven recommendations at customer and campaign levels
Support KPI forecasting for engagement and retention metrics
Champion innovative engagement approaches to keep Disney+ ahead of market trends

Qualifications

Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
Experienced working across digital channels including apps and website
Ability for mapping and creation of customer journey and executing campaign with using CRM tools
Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
Agency briefing and management
Experience in campaign recreation and project management of the delivery
Strong track record of delivering successful campaigns
Experience delivering multiple campaigns across different channels

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Thailand Company Limited, which is part of a business we call The Walt Disney Company (APAC).

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