

Addressable Account Manager
工作概要:
Disney’s Addressable Ad Operations team is seeking an Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution1.
Job Summary:
In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s multitude of digital properties. Assigned campaigns could be direct, programmatic or a combination of both. The primary responsibilities for the Account Manager are to ensure proper campaign implementation, provide thoughtful optimization recommendations to aid campaign performance and delivery, and provide best-in-class customer service to our top-tier customer accounts. The right person for this role obsesses over details, thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact, thinks strategically, jumps at the opportunity to take on new challenges, and fosters client loyalty through superior client service.
If you are someone who meets this description, then this is a great role for you.
Responsibilities and Duties of the Role:
Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms.
Ensure accurate campaign set-up on ad server/SSPs.
Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns.
Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up.
Secure campaign assets and drive creative kick-off calls.
Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs.
Manage campaign implementation, including the trafficking of video/display assets and ad tags.
Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation.
Leveraging automation to expedite accuracy and delivery where possible
Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues
Test video/display assets across OTT, mobile, and desktop.
Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.
Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.
Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.
Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.
Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.
On-call support may be required for after-hours client-related emergencies.
Required Education, Experience/Skills/Training:
Minimum:
2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.
Digital ad trafficking experience in programmatic/direct/both.
Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.
Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
Professional written/verbal communication skills, both internally and externally with customers. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships.
Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills.
Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.
Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.
Preferred:
Bachelor’s degree with a focus in media, advertising, or other meaningful experience.
Strong interest in the digital media, advertising, and emerging technology industries
Love and comfort with all things tech including; understanding of consumer websites, mobile/tablet devices, over-the-top and connected TV platforms, industry ad servers and custom ad products
Working familiarity with a broad range of business functional disciplines, including ad sales, creative services production, revenue operations, inventory planning, yield optimization and marketing.
Knowledgeable about industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
Familiar with technical troubleshooting tools
#DisneyAdvertising
The hiring range for this position in New York, NY is $83,200 to $111,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Advertising:
Disney Advertising 負責透過線性、數碼、社交、音訊和廣告支援的串流業務,為 The Walt Disney Company 的娛樂和體育產品進行廣告銷售和綜合營銷。其中包括 ABC、ABC News、Disney+、Disney Channels Worldwide、Disney Digital、ESPN Networks、ESPN+、Freeform、FX、National Geographic、Hulu 及其八個 ABC 擁有的當地電台。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Advertising Sales, LLC,其所屬的業務部門是 Disney Advertising。
Disney Advertising Sales, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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