Addressable Account Manager
Résumé du poste:
Disney’s Addressable Ad Operations team is seeking an Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution1.
Job Summary:
In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s multitude of digital properties. Assigned campaigns could be direct, programmatic or a combination of both. The primary responsibilities for the Account Manager are to ensure proper campaign implementation, provide thoughtful optimization recommendations to aid campaign performance and delivery, and provide best-in-class customer service to our top-tier customer accounts. The right person for this role obsesses over details, thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact, thinks strategically, jumps at the opportunity to take on new challenges, and fosters client loyalty through superior client service.
If you are someone who meets this description, then this is a great role for you.
Responsibilities and Duties of the Role:
Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms.
Ensure accurate campaign set-up on ad server/SSPs.
Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns.
Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up.
Secure campaign assets and drive creative kick-off calls.
Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs.
Manage campaign implementation, including the trafficking of video/display assets and ad tags.
Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation.
Leveraging automation to expedite accuracy and delivery where possible
Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues
Test video/display assets across OTT, mobile, and desktop.
Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.
Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.
Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.
Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.
Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.
On-call support may be required for after-hours client-related emergencies.
Required Education, Experience/Skills/Training:
Minimum:
2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.
Digital ad trafficking experience in programmatic/direct/both.
Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.
Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
Professional written/verbal communication skills, both internally and externally with customers. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships.
Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills.
Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.
Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.
Preferred:
Bachelor’s degree with a focus in media, advertising, or other meaningful experience.
Strong interest in the digital media, advertising, and emerging technology industries
Love and comfort with all things tech including; understanding of consumer websites, mobile/tablet devices, over-the-top and connected TV platforms, industry ad servers and custom ad products
Working familiarity with a broad range of business functional disciplines, including ad sales, creative services production, revenue operations, inventory planning, yield optimization and marketing.
Knowledgeable about industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
Familiar with technical troubleshooting tools
#DisneyAdvertising
The hiring range for this position in New York, NY is $83,200 to $111,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
À propos de Disney Advertising:
Disney Advertising est responsable des ventes publicitaires et du marketing intégré pour les offres de divertissement et de sport de The Walt Disney Company par le biais d’activités de streaming linéaires, numériques, sociales, audio et prises en charge par la publicité. Cela inclut ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu et ses huit stations locales détenues par ABC.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Advertising Sales, LLC qui fait partie d’une entreprise que nous appelons Disney Advertising.
Disney Advertising Sales, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.
AMÉNAGEMENT POUR LES PERSONNES EN SITUATION DE HANDICAP POUR LES CANDIDATURES
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Des problèmes techniques ? Consultez la FAQ pour obtenir de l’aide.
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