Media Planning Associate Manager

工作 ID 10130391 地點纽约, 纽约州, 美國 有意工作的公司 ESPN 日期已公佈 Sep. 18, 2025

申請

工作概要:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

The Associate Manager of Media Planning will focus on supporting the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Associate Manager will be responsible for contributing to development of media plans for assigned ESPN properties, supporting projects that blur the lines between marketing, research, and creative. This role provides foundational experience in how the world of media operates in the fast-paced environment of multiplatform live sports and content. This role reports to the Media Planning Associate Director. This role is based in New York, NY.

Responsibilities:

Responsible for contributing to the development and execution of the strategic approach and tactical plans across multiple sports
Work closely with cross-functional teams and play a consultative role by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
Responsible for end-to-end tracking of campaigns and multi-variant testing across media initiatives, driving measurable business outcomes
Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to inform campaign strategy
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Support team with data & tagging needs; implementation, reporting and measurement
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Qualifications:

Minimum of 2 years of relevant professional experience in media planning or media buying
Understanding of all media channels and experience coordinating across media disciplines with a focus on TV/CTV/Social/Digital for full funnel marketing plans
Comfortable with complex, cross-functional projects across teams and leagues
Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
Proficient analytical skills
Knowledge of industry planning and research tools
Strong entertainment industry knowledge, preferably in sports
Self-motivated and comfortable working independently with minimal supervision and direction
Strong verbal and written communication skills
Works with urgency, strong time management, problem solving skills and a critical thinker

Preferred Qualifications:

Strong entertainment industry knowledge, preferably in sports
Multi-platform paid media experience
Interest in data-driven marketing and experience with devising effective strategies based on true insights
Experience in media tagging and reporting framework a plus
Self-motivated and comfortable working independently with minimal supervision and direction
Ability to prioritize and multi-task
Outstanding interpersonal skills (verbal and written)
Curiosity and passion for understanding the “why” underneath the surface

Required Education:

Bachelor’s degree or equivalent in Marketing, Media, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $67,500 to $90,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Sales & Marketing, Inc.，其所屬的業務部門是 ESPN。

ESPN Sales & Marketing, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

遇到技術問題？查看常見問題以尋求協助。