

Assistant Manager, e-Commerce, Disney Store APAC - 13 Months Contract
工作概要:
This is a 13 months maternity cover contract role based in Singapore – looking to start from October 2025 onwards.
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products — including toys, t-shirts, apps, books, console games, and more — and experiences that can be found around the world. This includes on the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations globally. The business is home to world-class teams of experts in product, licensing, and retail; artists and storytellers; and technologists who inspire imaginations around the world.
About Disney Store
Disney’s retail footprint includes the global Disney Store e-commerce platform, shopping experiences in Disney Parks, lifestyle and outlet locations, stores, and third-party retailers around the world.
About the Role
The Assistant eCommerce Manager role will be instrumental in shaping and executing our quarterly Go-To-Market (GTM) strategy, ensuring strong collaboration across product, marketing, commercial, and onsite teams. The ideal candidate will apply critical thinking, commercial acumen, and an analytical mindset to drive impact through effective planning and category optimisation.
Key Responsibilities:
Go-To-Market Planning & Execution
- Lead the development and execution of quarterly GTM plans, ensuring seamless alignment across product launches, marketing campaigns, and commercial objectives.
- Partner cross-functionally with product, marketing, commercial, onsite and global teams to translate strategy into action and ensure holistic planning, seamless and timely execution.
- Ensure GTM initiatives are aligned with both regional and local market priorities, adapting strategies to reflect consumer behaviour and market nuances.
- Understand the category landscape deeply—including customer behaviors, competitor activity, trends, and performance metrics—and support the annual and quarterly strategy.
- Drive insight-led decision-making through regular competitor analysis, market research, and commercial performance tracking and reporting.
- Evaluate effort vs. impact for activations, campaigns, and initiatives—prioritising those with highest value and ensuring smart resource allocation.
Campaign & Category Optimisation
- Act as the day-to-day owner of campaign and GTM performance, proactively monitoring, optimising, and problem-solving to ensure initiatives deliver commercial outcomes.
- In-season management of GTM plans and campaigns, pivoting where needed through collaboration with teams to refine execution and brainstorm new ideas.
- Own site category performance, driving conversion through enhanced sorting, merchandising, messaging, and creative presentation.
- Implement data-driven merchandising strategies, informed by customer behaviour, market trends, and A/B testing insights.
- Define category proposition, aligning visual presentation and messaging with brand and commercial goals.
- Collaborate with creative, operations, and onsite teams to bring category enhancements to life.
Performance Tracking & Optimisation
- Define and monitor KPIs linked to GTM success, launch efficacy, and campaign performance. Use these to inform continuous refinement of strategy and execution.
- Conduct in-depth analysis of category performance, surfacing opportunities through trends, customer insights, and trading data.
- Translate analytics into action, recommending changes in sorting, merchandising, creative, messaging, and site layout to optimise engagement and conversion.
- Deliver reports and presentations with insights and strategy recommendations for senior stakeholders.
- Create post-campaign reviews and quarterly retrospectives, providing actionable recommendations to strengthen future GTM planning.
- Support financial planning by linking performance outcomes to sales, margin, and ROI metrics.
Requirements:
- Proven experience in a Go-To-Market, Category Management, Merchandising, or Marketing role.
- Strong cross-functional collaboration skills with the ability to influence at multiple levels.
- Demonstrated commercial acumen – able to balance customer needs with business goals.
- Highly analytical with experience using data to drive decision making and optimisation.
- Strong organisational skills – able to manage multiple priorities and stakeholders.
- Strategic thinker with the ability to apply critical thinking and holistic planning.
- Experience in ecommerce, retail, or consumer goods industries preferred.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Southeast Asia),其所屬的業務部門是 Disney Experiences。
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