Assistant Manager, e-Commerce, Disney Store APAC - 13 Months Contract

Job ID 10130529 Location Singapore, Singapore Business Disney Experiences Date posted Sep. 02, 2025

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Job Summary:

This is a 13 months maternity cover contract role based in Singapore – looking to start from mid November 2025 onwards.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products — including toys, t-shirts, apps, books, console games, and more — and experiences that can be found around the world. This includes on the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations globally. The business is home to world-class teams of experts in product, licensing, and retail; artists and storytellers; and technologists who inspire imaginations around the world.

About Disney Store

Disney’s retail footprint includes the global Disney Store e-commerce platform, shopping experiences in Disney Parks, lifestyle and outlet locations, stores, and third-party retailers around the world.

About the Role

The Assistant eCommerce Manager role will be instrumental in shaping and executing our quarterly Go-To-Market (GTM) strategy, ensuring strong collaboration across product, marketing, commercial, and onsite teams. The ideal candidate will apply critical thinking, commercial acumen, and an analytical mindset to drive impact through effective planning and category optimisation.

Key Responsibilities:

Go-To-Market Planning & Execution

Lead the development and execution of quarterly GTM plans, ensuring seamless alignment across product launches, marketing campaigns, and commercial objectives.
Partner cross-functionally with product, marketing, commercial, onsite and global teams to translate strategy into action and ensure holistic planning, seamless and timely execution.
Ensure GTM initiatives are aligned with both regional and local market priorities, adapting strategies to reflect consumer behaviour and market nuances.
Understand the category landscape deeply—including customer behaviors, competitor activity, trends, and performance metrics—and support the annual and quarterly strategy.
Drive insight-led decision-making through regular competitor analysis, market research, and commercial performance tracking and reporting.
Evaluate effort vs. impact for activations, campaigns, and initiatives—prioritising those with highest value and ensuring smart resource allocation.

Campaign & Category Optimisation

Act as the day-to-day owner of campaign and GTM performance, proactively monitoring, optimising, and problem-solving to ensure initiatives deliver commercial outcomes.
In-season management of GTM plans and campaigns, pivoting where needed through collaboration with teams to refine execution and brainstorm new ideas.
Own site category performance, driving conversion through enhanced sorting, merchandising, messaging, and creative presentation.
Implement data-driven merchandising strategies, informed by customer behaviour, market trends, and A/B testing insights.
Define category proposition, aligning visual presentation and messaging with brand and commercial goals.
Collaborate with creative, operations, and onsite teams to bring category enhancements to life.

Performance Tracking & Optimisation

Define and monitor KPIs linked to GTM success, launch efficacy, and campaign performance. Use these to inform continuous refinement of strategy and execution.
Conduct in-depth analysis of category performance, surfacing opportunities through trends, customer insights, and trading data.
Translate analytics into action, recommending changes in sorting, merchandising, creative, messaging, and site layout to optimise engagement and conversion.
Deliver reports and presentations with insights and strategy recommendations for senior stakeholders.
Create post-campaign reviews and quarterly retrospectives, providing actionable recommendations to strengthen future GTM planning.
Support financial planning by linking performance outcomes to sales, margin, and ROI metrics.

Requirements:

Proven experience in a Go-To-Market, Category Management, Merchandising, or Marketing role.
Strong cross-functional collaboration skills with the ability to influence at multiple levels.
Demonstrated commercial acumen – able to balance customer needs with business goals.
Highly analytical with experience using data to drive decision making and optimisation.
Strong organisational skills – able to manage multiple priorities and stakeholders.
Strategic thinker with the ability to apply critical thinking and holistic planning.
Experience in ecommerce, retail, or consumer goods industries preferred.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Experiences.

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Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.