Vice President of Consumer Insight, Measurement, and Analytics

工作 ID 10129600 地點安那罕, 加利福尼亚州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Aug. 27, 2025

申請

工作概要:

Overview

Disney Experiences is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 57 resort hotels and Disney Vacation Club properties, a top-rated cruise line and other unique vacation experiences. Through the works of our cast members, Disney magic comes to life for families and fans worldwide every day.

The Consumer Insight, Measurement, and Analytics (CIMA) organization operates within the Disney Experiences Global Marketing Center of Excellence, providing data-driven analytics and insights to inform commercial, product development, digital, and guest experience strategies. CIMA enables business partners to anticipate and respond to consumer needs, optimize guest experiences, achieve business goals, and objectively measure decisions for continuous improvement.

Job Description

The Vice President of Consumer Insight, Measurement, and Analytics for Disneyland Resort (DLR) and Disney Signature Experiences (DSE) is responsible for shaping the strategic direction and fostering innovation in consumer insights, measurement methodologies, and analytics practices. This role requires a visionary leader adept at leveraging emerging tools and developing strategic plans to generate deeper insights and enhance operational efficiencies.

The executive will spearhead the development and execution of comprehensive, business-aligned insight and analytic strategies for DLR and DSE, championing advanced analytic techniques and cultivating a culture of innovation. This leader oversees scalable analytics designed to support strategic decision-making with a consumer-first focus.

We are seeking a collaborative and motivational individual to lead a team dedicated to researching, analyzing, synthesizing, and applying insights to inform present and future decision-making in a dynamic market and consumer environment. Candidates should demonstrate success in realizing a consumer-centric vision, defining roadmaps, and guiding teams through the application of research and analytics to business initiatives. The Vice President will be an influential leader of people, projects, and partnerships, capable of navigating complexity and ambiguity to provide clear direction. This position is based in Anaheim, California.

This VP will report to the Senior Vice President, CIMA.

Responsibilities

Strategic Leadership: Partner with site leadership to ensure business objectives and strategies are aligned.
Consumer Insights: Establish and execute initiatives to collect, analyze, and interpret consumer data, delivering actionable recommendations.
Measurement and Analytics: Manage the creation and implementation of measurement tools and analytics frameworks to monitor performance and identify trends.
Innovation: Integrate artificial intelligence and advanced technologies to strengthen data analysis and discover deeper consumer insights.
Efficiency and Optimization: Apply analytics to improve operational effectiveness and streamline organizational processes.
Collaboration: Promote effective partnerships with site leadership and cross-functional teams to embed insights into strategic planning.
Talent Development: Mentor a high-performing team in research, analysis, and data science, supporting professional growth.
Storytelling: Translate complex analytical findings into clear, impactful narratives for senior leaders and stakeholders.

Qualifications

Minimum of 12-15 years' progressive leadership experience in consumer insight, research, strategy planning, or advanced analytics
Proven ability to build strong partnerships and influence decision-making across all levels of a global matrixed organization
Expertise in integrating diverse data sources into actionable insights and compelling stories
Advanced working knowledge of consumer research methodologies, analytical techniques, software, and industry developments relevant to business challenges
Demonstrated excellence in leadership, turning vision into action, motivating teams, and executing decisions
Established record of innovation and challenging traditional business approaches
Capacity to anticipate long-term trends, articulate future consumer stories, and identify growth opportunities
Strategic thinking and action orientation
Strong collaboration, consultation, project management, organizational, and people development capabilities
Exceptional communication and storytelling abilities
Intellectual curiosity and commitment to learning and adapting
Experience influencing product, experience, and communications development
Strength in creative and analytical problem-solving—from diagnosing challenges to delivering solutions
Ability to excel in a fast-paced, evolving environment while managing multiple priorities and timelines

Education

Required: Bachelor's degree in business, marketing, statistics, economics, or related field

Preferred: Advanced degree (MBA, Master's, or PhD)

The hiring range for this position in Anaheim, CA is $232,500.00 to $311,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Disney Experiences。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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