

Assistant Business Manager
工作概要:
Key Responsibilities
- Drive sales target and implement marketing plans for CPC to build equity and sales of responsible franchises
- Work with cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC divisions.
- Maximize key sales, marketing and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio.
- Develop customized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content.
- Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market.
Working Relationships
- Internal
- WDI Hong Kong Marketing Team
- CPC, DI, TV, Studio, HKDL, Publishing, SHDR, TDS
- Other corporate functions (Corp Communications, Corporate Citizenship, Government Affairs, CBM)
- External:
- Licensees
- Digital, corporate, organizational partners
- Event, media, social agencies
Requirements
Education:
- Bachelor’s degree in Business Administration, Marketing, Management or related field in top university
Experience:
- Experience working with or for multiple divisions of a major entertainment company or IP company is preferred.
- Experience working in driving cross border business
- 5+ years experiences in sales, marketing, brand development, promotions or sales for multi-national fortune 100 companies or with strong sales track record can be considered
- Experience working with e-commerce platforms or advertising agencies or have strong network with leading retail chains is an advantage.
Knowledge:
- A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following:
- Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
- Outstanding sales and presentation skills: persuasive and convincing both in oral and written
- Problem solving skills: able to resolve issues independently and communicate solutions effectively
- Analytical skills: able to provide sound recommendations based on good understanding of Hong Kong and regional market situation, trends and consumer insights
- Professionalism and integrity, a team player, perform well under pressure
Core Skills:
- Excellent verbal and written English and Cantonese and Mandarin communication skills
- Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, special & live events.
- Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
- Drives results through consensus building, teamwork, and identifying common goals.
- Well-developed Proficient in computer skills (Excel, Word, PowerPoint, digital media editing etc.)
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Hong Kong) Ltd.,其所屬的業務部門是 Disney Experiences。
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