Assistant Business Manager

Job ID 10126264 Location Quarry Bay, Hong Kong Business Disney Experiences Date posted Jul. 18, 2025

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Job Summary:

Key Responsibilities

Drive sales target and implement marketing plans for CPC to build equity and sales of responsible franchises
Work with cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC divisions.
Maximize key sales, marketing and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio.
Develop customized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content.
Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market.

Working Relationships

Internal
- WDI Hong Kong Marketing Team
- CPC, DI, TV, Studio, HKDL, Publishing, SHDR, TDS
- Other corporate functions (Corp Communications, Corporate Citizenship, Government Affairs, CBM)

External:
- Licensees
- Digital, corporate, organizational partners
- Event, media, social agencies

Requirements

Education:

Bachelor’s degree in Business Administration, Marketing, Management or related field in top university

Experience:

Experience working with or for multiple divisions of a major entertainment company or IP company is preferred.
Experience working in driving cross border business
5+ years experiences in sales, marketing, brand development, promotions or sales for multi-national fortune 100 companies or with strong sales track record can be considered
Experience working with e-commerce platforms or advertising agencies or have strong network with leading retail chains is an advantage.

Knowledge:

A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following:
- Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
- Outstanding sales and presentation skills: persuasive and convincing both in oral and written
- Problem solving skills: able to resolve issues independently and communicate solutions effectively
- Analytical skills: able to provide sound recommendations based on good understanding of Hong Kong and regional market situation, trends and consumer insights
- Professionalism and integrity, a team player, perform well under pressure

Core Skills:

Excellent verbal and written English and Cantonese and Mandarin communication skills
Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, special & live events.
Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
Drives results through consensus building, teamwork, and identifying common goals.
Well-developed Proficient in computer skills (Excel, Word, PowerPoint, digital media editing etc.)

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Hong Kong) Ltd., which is part of a business we call Disney Experiences.

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Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.