Vice President of Consumer Insight, Measurement, and Analytics

Job ID 10129600 Location Anaheim, California, United States Business Disney Experiences Date posted Aug. 27, 2025

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Job Summary:

Overview

Disney Experiences is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 57 resort hotels and Disney Vacation Club properties, a top-rated cruise line and other unique vacation experiences. Through the works of our cast members, Disney magic comes to life for families and fans worldwide every day.

The Consumer Insight, Measurement, and Analytics (CIMA) organization operates within the Disney Experiences Global Marketing Center of Excellence, providing data-driven analytics and insights to inform commercial, product development, digital, and guest experience strategies. CIMA enables business partners to anticipate and respond to consumer needs, optimize guest experiences, achieve business goals, and objectively measure decisions for continuous improvement.

Job Description

The Vice President of Consumer Insight, Measurement, and Analytics for Disneyland Resort (DLR) and Disney Signature Experiences (DSE) is responsible for shaping the strategic direction and fostering innovation in consumer insights, measurement methodologies, and analytics practices. This role requires a visionary leader adept at leveraging emerging tools and developing strategic plans to generate deeper insights and enhance operational efficiencies.

The executive will spearhead the development and execution of comprehensive, business-aligned insight and analytic strategies for DLR and DSE, championing advanced analytic techniques and cultivating a culture of innovation. This leader oversees scalable analytics designed to support strategic decision-making with a consumer-first focus.

We are seeking a collaborative and motivational individual to lead a team dedicated to researching, analyzing, synthesizing, and applying insights to inform present and future decision-making in a dynamic market and consumer environment. Candidates should demonstrate success in realizing a consumer-centric vision, defining roadmaps, and guiding teams through the application of research and analytics to business initiatives. The Vice President will be an influential leader of people, projects, and partnerships, capable of navigating complexity and ambiguity to provide clear direction. This position is based in Anaheim, California.

This VP will report to the Senior Vice President, CIMA.

Responsibilities

Strategic Leadership: Partner with site leadership to ensure business objectives and strategies are aligned.
Consumer Insights: Establish and execute initiatives to collect, analyze, and interpret consumer data, delivering actionable recommendations.
Measurement and Analytics: Manage the creation and implementation of measurement tools and analytics frameworks to monitor performance and identify trends.
Innovation: Integrate artificial intelligence and advanced technologies to strengthen data analysis and discover deeper consumer insights.
Efficiency and Optimization: Apply analytics to improve operational effectiveness and streamline organizational processes.
Collaboration: Promote effective partnerships with site leadership and cross-functional teams to embed insights into strategic planning.
Talent Development: Mentor a high-performing team in research, analysis, and data science, supporting professional growth.
Storytelling: Translate complex analytical findings into clear, impactful narratives for senior leaders and stakeholders.

Qualifications

Minimum of 12-15 years' progressive leadership experience in consumer insight, research, strategy planning, or advanced analytics
Proven ability to build strong partnerships and influence decision-making across all levels of a global matrixed organization
Expertise in integrating diverse data sources into actionable insights and compelling stories
Advanced working knowledge of consumer research methodologies, analytical techniques, software, and industry developments relevant to business challenges
Demonstrated excellence in leadership, turning vision into action, motivating teams, and executing decisions
Established record of innovation and challenging traditional business approaches
Capacity to anticipate long-term trends, articulate future consumer stories, and identify growth opportunities
Strategic thinking and action orientation
Strong collaboration, consultation, project management, organizational, and people development capabilities
Exceptional communication and storytelling abilities
Intellectual curiosity and commitment to learning and adapting
Experience influencing product, experience, and communications development
Strength in creative and analytical problem-solving—from diagnosing challenges to delivering solutions
Ability to excel in a fast-paced, evolving environment while managing multiple priorities and timelines

Education

Required: Bachelor's degree in business, marketing, statistics, economics, or related field

Preferred: Advanced degree (MBA, Master's, or PhD)

The hiring range for this position in Anaheim, CA is $232,500.00 to $311,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Anaheim, CA

Anaheim, the home of Disneyland Resort and is at the center of family fun between Southern California theme parks and Orange County beaches, a place people go for year-round excitement and then are pleasantly surprised by the local culture and hidden gems.