Director, Social Media

Job ID 10129022 Location Celebration, Florida, United States Business Disney Experiences Date posted Aug. 20, 2025

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Job Summary:

Disney Experiences (DX) is experiencing unprecedented expansion, requiring diverse and innovative digital marketing strategies and activations. The proliferation of digital platforms, streaming services, social media, introduction of generative AI and changing consumer habits has created a fertile ground for engaging audiences in new ways. As a result, DX is looking for a Director of Social Media to capitalize on the opportunities in and adjacent to paid, organic, and influencer/affiliate media. Reporting to the Vice President of Digital Media & Activation, you will lead our Social media practice and teams across Disney Experiences.

In this executive level role, you will lead a group of 30+ team members who are responsible for building and delivering on the Social Media strategies that drive the expansive growth expected of our Disney Experiences businesses. Your teams directly manage all paid and organic activity (~100 accounts/handles) in several ad manager platforms including Facebook/Instagram, YouTube, X, TikTok, Pinterest, Snapchat, LinkedIn, Sprinklr (organic), and Commission Junction (affiliate). You will also co-develop/lead the best approaches and structure to deliver on Social Search behaviors.

The role and teams support over 20 DX businesses; a few examples include: Walt Disney World, Disneyland, Disney Cruise Line, Aulani, Disney Vacation Club, Adventures by Disney, Nat Geo Expeditions, Disney Store (DTC ecommerce), and more. A key part of delivering for these businesses and in this role is exceptional partnership across the organization and company. You will play a critical partnership role working with our in-house Planning team, in-house creative agency Yellow Shoes, in-house Analytics team (CIMA), Marketing/Commercial Strategy (our internal clients), Synergy, Public Affairs, and Public Relations to name a few. There is also opportunity to partner across the company with other Disney business units for specific initiatives.

Responsibilities:

Lead DX Experiences Social (paid + organic), Disney Consumer Products Social (paid + organic), and Affiliate/Influencer Marketing.
Oversee large media budgets and organic strategies/delivery ensuring maximum return with our investments and efforts
Co-develop/lead our successful approach and structure to Social Search in both the paid and organic realms
Be our organizational expert on paid and organic social strategy including influencers, community management, affiliate, gen AI usage opportunities in Social, and more
Build exceptionally strong partnerships across DX organization with Planning, Yellow Shoes, CIMA, Synergy, Public Affairs, Public Relations, and others
Work on holistic social partnerships across company including Disney+ and others
Lead Social partner, platform, and technology vision ensuring we’re at the leading edge of what’s available and a fit for our needs
Manage healthy, long-term partnerships with those same Social media partners and platforms, including being a leader in Walt Disney Company cross-LOB deals
Chart organizational and team vision for mastering the ever-growing and complex paid/organic Social space
Lead, coach, and mentor your high-performing team, as well as build and nurture the next set of leaders for our organization
Expect and help your team deliver the most recent and relevant Social Media approaches into the organization while using data and analytics to drive decisions, optimizations, and other improvements
Find ways for Disney Experiences to be (when relevant) part of the cultural moment and drive cultural connection through our Social presence

Responsibilities:

12+ years digital marketing experience
Paid social, organic social, affiliate, community management, and influencer marketing expert
Exceptional leadership and team management skills
Experience in leading edge social media approaches and advancements
Cross-channel expertise beyond Social and Affiliate to help guide larger digital media strategies
Ability to partner with many different stakeholders and priorities across the complex yet integrated DX Social Media landscape

Education

Four-year college degree or equivalent work experience. Marketing, Communications, Social Media, Analytics, or Statistics degree/background is a plus.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.