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Manager, Licensing - Softlines Sportswear Apparel

Job ID 10132227 Location Glendale, California, United States Business Disney Experiences Date posted Oct. 03, 2025
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Job Summary:

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

The Manager is responsible for managing a group of product categories and licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives.

You will report to Sr Mgr., NAM Brand Comm., Softlines

What you will do:

Finance and Business Planning:

  • Accountable for developing, proposing, overseeing, and implementing the business strategy for Disney, Marvel, Star Wars, Simpsons, and 20th Century properties for all sportswear apparel across all consumers.

  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.

  • Participates and contributes to the strategic planning process. Develop strategies and business plans by brand, property, and retail distribution channel.

  • Identify new business and revenue opportunities.

Brand and Content Management: (In conjunction with/support of the Franchise team)

  • Provide licensee/product information in support of marketing and brand presentations and sales meetings.

Category Management:

  • Acts as ambassador for the category. Research & understand competitive landscape. Analyze and understand market trends, consumer trends, retailers, and industry needs.

  • Strategize and develop new business opportunities. Analyzes account (licensee and retailer) business performance and develops growth objectives that are aligned with Disney Consumer Products initiatives.

  • Develop and implement product strategies, merchandising and marketing plans to ensure that sales are maximized and marketing objectives are met.

  • Partner with sales in assortment / retail planning / sales pitches where relevant.

  • Ensure licensee requests are researched and responded to in a timely fashion.

  • Manage licensee portfolio including contract negotiation, data management, approvals, submissions, promotion / advertising as well as day-to-day relationship with licensees.

  • Support Sr. Manager in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projects as necessary.

Product Development:

  • Partner with Product Development team to innovate & bring to market compelling new product for categories managed.

  • Ensures licensee product lines reflect Disney quality and brand/property objectives.

Retail, Sales, and Marketing:

  • Maintain a strong knowledge of the retail landscape and monitor retails sales performance of key licensees and programs. Perform retail-shopping analysis.

  • Provide any licensee /product information in support of marketing and brand presentations and sales meetings.

  • Build strong team-oriented relationships with other DCP franchise teams and business units, to develop opportunities of coordination with other categories, lines of business and departments and/or cross-promotional opportunities.

Required Qualifications & Skills:

  • 5 + Years of directly related experience.

  • Strong understanding of consumer product trends and brand positioning, specific to the apparel category.

  • Solid understanding of the retail environment including retailer merchandising knowledge.

  • Highly detail-oriented. Excellent organizational and project management skills.

  • Ability to handle several tasks/assignments simultaneously and to maintain flexibility to adapt to changing priorities.

  • Excellent communication & presentation skills.

  • Self-starter, motivated, proactive, dependable, able to work in a fast-paced environment.

  • Analytical/Strategic Thinker

  • Team player with strong interpersonal skills.

  • Proficient with Microsoft Office applications, inclusive of Excel, Outlook, and Power Point as well as Apple Keynote.

Education:

  • Bachelor’s degree or equivalent experience

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DCPJobs

The Walt Disney Company is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across multiple product categories; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.


The hiring range for this position in Glendale, CA is $95,200 - $128,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Glendale, CA

The Los Angeles County city is home to authentic Middle Eastern food, culture, and its very own “Walk of Fame.”

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