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Director, Americas Brand Commercialization

Job ID 10131870 Location Glendale, California, United States Business Disney Experiences Date posted Sep. 20, 2025
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Job Summary:

As a member of our Consumer Products, Games, and Publishing division (CPGP), the Director, Regional Brand Commercialization will drive the strategic commercialization strategies for our consumer products and retail channels within the Americas region for The Walt Disney Company’s portfolio for the Disney & Pixar brands.

This role will be responsible for driving brand and category strategies through collaborative partnerships with CPGP Global Brand Commercialization, Category and Retail teams, Finance, Creative, Product Development, Marketing Strategy, PR, and other key stakeholders across CPGP, and Walt Disney Company content partners.

You will operate transparently and seamlessly, regionalizing global brand commercialization strategies to drive brand and franchise growth in the Americas. In addition, you will lead the communication and mobilization of brand plans, internally and externally, championing alignment and execution, driving and supporting implementation across the business. You will also partner closely with the marketing team and licensees to develop and deploy effective activities to support the overall brand strategies and initiatives. As a leader, you will contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial.

Areas of Responsibility:

  • Drive development of integrated franchise strategies and brand expansion efforts for all Marvel, Star Wars and 20th franchises in The Americas.

  • Collaborate with cross-functionals teams (Category Licensing, Retail, Finance, Marketing, PR, Creative & Product Development) to create Brand Strategies that drive the business with both a near term and long-term view for franchise growth.

  • Ability to triangulate data sources that define the shape of our business.  Set and track brand KPIs and consumer insights to monitor brand health in order to provide actionable insights to ultimately craft the brand strategy.

  • Accountable for the delivery of regional brand AOP. 

  • Collaborate with Global Brand Commercialization counterparts to provide input into global franchise strategies and ongoing feedback into progress against those strategies.

  • Evaluate and mobilize The Americas team against new global IP and evergreen franchise initiatives.

  • Act as a brand steward for the managed franchises, supporting the business with reviews and approvals to ensure consistency and compliance to the franchise attributes and goals.

  • Contribute to building and strengthening a culture that is nimble, productive, moves with pace, entrepreneurial and forward-looking.  

  • Role model integrity, champion change and be a positive ambassador for the Walt Disney Company.

  • Represent and present the franchise with ownership & enthusiasim (e.g. keynote brand presenter) for all selected internal and external presentations and meetings.

  • Continually evaluate processes to maximize efficiencies in ways of working, leveraging technology

  • Create an inclusive culture with the right people at the table, where everyone contributes

  • A people leader who will lead a team through optimism, strategic thinking, creativity, strong collaboration, with empathy and integrity while instilling trust.

Required Skills & Experience:

  • Minimum 10-12 years brand, sales, marketing experience in a CPG, licensed environment

  • Strong understanding of the Marvel, Star Wars and 20th brands, The Americas retail landscape and entertainment licensing business.

  • Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals

  • Extensive experience managing cross-internal stakeholder relationships (licensing, retail, product development, creative, global brand)

  • Strong experience managing a brand, account, retailer, preferably across multiple categories

  • Experience with brand licensing.  Brand marketing experience with consumer goods a plus

  • Experience leading different senior stakeholders and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy

  • Able to drive a vision with commercial results; a blend of commercial and marketing skills

  • Financial acumen understanding levers that can be pulled to deliver commercial growth

  • Strong people management skills, comfortable managing a small team and in-direct stakeholders, executive presence with senior team

  • Comfortable using and working through a matrix structure and operating with pace to deliver the end solution

  • Able to drive internal focus through visual sales tools and compelling strategy

  • Open communicator who shows curiosity for solution seeking

  • Ability to craft compelling content, marketing and pitch presentations and confidently present them to internal and external partners, including key licensees and retailers

  • Strong relationship building skills; able to collaborate, influence, and persuade at all levels of an organization, both internal and external

Required Education 

  • Bachelor's degree in a related discipline


The hiring range for this position in Glendale, CA is $182,700 to $245,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Glendale, CA

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