Director, Americas Brand Commercialization

工作 ID 10131870 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Sep. 20, 2025

申請

工作概要:

As a member of our Consumer Products, Games, and Publishing division (CPGP), the Director, Regional Brand Commercialization will drive the strategic commercialization strategies for our consumer products and retail channels within the Americas region for The Walt Disney Company’s portfolio for the Disney & Pixar brands.

This role will be responsible for driving brand and category strategies through collaborative partnerships with CPGP Global Brand Commercialization, Category and Retail teams, Finance, Creative, Product Development, Marketing Strategy, PR, and other key stakeholders across CPGP, and Walt Disney Company content partners.

You will operate transparently and seamlessly, regionalizing global brand commercialization strategies to drive brand and franchise growth in the Americas. In addition, you will lead the communication and mobilization of brand plans, internally and externally, championing alignment and execution, driving and supporting implementation across the business. You will also partner closely with the marketing team and licensees to develop and deploy effective activities to support the overall brand strategies and initiatives. As a leader, you will contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial.

Areas of Responsibility:

Drive development of integrated franchise strategies and brand expansion efforts for all Marvel, Star Wars and 20th franchises in The Americas.
Collaborate with cross-functionals teams (Category Licensing, Retail, Finance, Marketing, PR, Creative & Product Development) to create Brand Strategies that drive the business with both a near term and long-term view for franchise growth.
Ability to triangulate data sources that define the shape of our business. Set and track brand KPIs and consumer insights to monitor brand health in order to provide actionable insights to ultimately craft the brand strategy.
Accountable for the delivery of regional brand AOP.
Collaborate with Global Brand Commercialization counterparts to provide input into global franchise strategies and ongoing feedback into progress against those strategies.
Evaluate and mobilize The Americas team against new global IP and evergreen franchise initiatives.
Act as a brand steward for the managed franchises, supporting the business with reviews and approvals to ensure consistency and compliance to the franchise attributes and goals.
Contribute to building and strengthening a culture that is nimble, productive, moves with pace, entrepreneurial and forward-looking.
Role model integrity, champion change and be a positive ambassador for the Walt Disney Company.
Represent and present the franchise with ownership & enthusiasim (e.g. keynote brand presenter) for all selected internal and external presentations and meetings.
Continually evaluate processes to maximize efficiencies in ways of working, leveraging technology
Create an inclusive culture with the right people at the table, where everyone contributes
A people leader who will lead a team through optimism, strategic thinking, creativity, strong collaboration, with empathy and integrity while instilling trust.

Required Skills & Experience:

Minimum 10-12 years brand, sales, marketing experience in a CPG, licensed environment
Strong understanding of the Marvel, Star Wars and 20th brands, The Americas retail landscape and entertainment licensing business.
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Extensive experience managing cross-internal stakeholder relationships (licensing, retail, product development, creative, global brand)
Strong experience managing a brand, account, retailer, preferably across multiple categories
Experience with brand licensing. Brand marketing experience with consumer goods a plus
Experience leading different senior stakeholders and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy
Able to drive a vision with commercial results; a blend of commercial and marketing skills
Financial acumen understanding levers that can be pulled to deliver commercial growth
Strong people management skills, comfortable managing a small team and in-direct stakeholders, executive presence with senior team
Comfortable using and working through a matrix structure and operating with pace to deliver the end solution
Able to drive internal focus through visual sales tools and compelling strategy
Open communicator who shows curiosity for solution seeking
Ability to craft compelling content, marketing and pitch presentations and confidently present them to internal and external partners, including key licensees and retailers
Strong relationship building skills; able to collaborate, influence, and persuade at all levels of an organization, both internal and external

Required Education

Bachelor's degree in a related discipline

The hiring range for this position in Glendale, CA is $182,700 to $245,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Consumer Products, Inc.，其所屬的業務部門是 Disney Experiences。

Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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