

VP, Automated Sales (Disney Ad Sales)
工作概要:
The Vice President, Automated Sales is accountable for accelerating Disney Advertising’s programmatic and self-service businesses with a primary focus on growth across the major holding companies. Reporting to the SVP, Automated Sales, this executive owns automated revenue growth, senior client/agency/DSP relationships, and the creation of net-new market demand beyond upfront conversions. Leading a team of 30+, they partner across Ad Platforms, Product, and Operations to deliver measurable results and establish Disney as a must-buy in automated channels.
Key Stakeholders/Interactions:
- Sales Leadership
- Revenue Management & Operations Teams
- Ad Platforms, Ad Sales Marketing and Partnership
- Client Solutions & Addressable Enablement Leadership
- Demand Side Platforms
- Supply Side Platforms
- Trading Desks, Agency and Marketing Clients
Responsibilities and Duties of the Role:
- Manage a team of 30+ employees consisting of Directors, Account Executive and Associate Account Executives
- Lead automated sales and strategy for the Holding Companies across all conversations related to the Upfront and Scatter marketplaces
- Responsible for meeting and exceeding automation revenue goals for assigned coverage areas: Agencies and DSPs
- Drive innovation around new products and integrations with Demand Side Platforms, Supply Side Platforms and agency development teams
- Maintain a recognized presence in the market with the full complement of programmatic, data driven and automated sales opportunities
- Respond proactively to all requests; guide automation RFPs to key DAS stakeholders so that critical deadlines are achieved
- Oversee RFP’s & pitches for both programmatic and Disney Campaign Manager
- Partner with internal teams to deliver best in class campaigns which exceed stated campaign KPIs
- Provide weekly updates on Automation revenue performance, including details on booked deals, working pipeline, progress against UF commits, 1P data opportunities, biddable and guaranteed deal opportunities
- Help develop programmatic narrative for the portfolio and take it to market with the Multimedia and Addressable sellers
- Work in coordination with the Multimedia & Addressable teams but be autonomous to divide and conquer programmatic sales in market
- Partner with DAS’s internal teams including Addressable Enablement, Ad Operations, Revenue Management, Transactional Sales, Business Operations and Client & Brand Solutions to devise automated advertising solutions and drive innovation and creativity throughout the entire sales process
- Foster meaningful C level relationships with ad technology partner companies, agencies, and clients in the Automation space
- Provide guidance and leadership to Automation Directors, Account Executives and Associate Account Executives
- Ensure we have a diverse team and a positive culture of inclusion
Basic Qualifications:
- 12+ years of direct selling experience in advertising sales with relevant sales experience in a media organization
- Significant experience in Programmatic and Addressable advertising sales, understanding and delivering direct and programmatic sales
- Deep experience with Demand Side Platforms, Supply Side Platforms, data, automated media sales, as well as experience working with agencies focusing on new media
- Strong understanding of new media technologies
- A change leader with experience guiding new teams to deliver revenue
- Experience interfacing with high level executives, clients and agencies
- Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution
Preferred Qualifications:
- Three years’ experience working with Demand Side Platforms in a strategic business development atmosphere
- Three years’ experience working with agency trading desks and automated buying platforms
- Strong Sales Leader with an established history of prospecting new clients, generating leads and closing sales
- Able to simply and compellingly present complex marketing programs to clients. Able to lead brainstorming sessions as the need and situations demand
- Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams and clients
- Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges
- Be willing to take risks to ensure creative thinking and the best outcomes possible
- Able to work with data, create solutions and deal with ambiguity
- Ability to travel based on business needs
Required Education:
- Bachelor’s degree required
The hiring range for this position in New York, NY is $285,700 to $383,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Advertising:
Disney Advertising 負責透過線性、數碼、社交、音訊和廣告支援的串流業務,為 The Walt Disney Company 的娛樂和體育產品進行廣告銷售和綜合營銷。其中包括 ABC、ABC News、Disney+、Disney Channels Worldwide、Disney Digital、ESPN Networks、ESPN+、Freeform、FX、National Geographic、Hulu 及其八個 ABC 擁有的當地電台。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Hulu, LLC,其所屬的業務部門是 Disney Advertising。
Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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