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Senior Manager, Content Planning & Analytics

Job ID 10135345 Location Glendale, California, United States Business Disney Direct to Consumer Date posted Nov. 04, 2025
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Job Summary:

Disney Entertainment (DE) is one of the three major business segments of The Walt Disney Company, consisting of Disney's entertainment media and content businesses, including its motion picture film studios, Disney General Entertainment Content, streaming services, and overseas media businesses.  

 

The Content Planning & Analysis (CP&A) function reports into the DE DTC organization. The CP&A team collaborates closely with stakeholders across Disney Entertainment (DE) segment finance teams, Director-to-Consumer strategy, data analytics, research, operations, marketing, and programming teams.  

 

Job Summary: 

​​This position will lead and manage content valuation and performance for Walt Disney Studios (WDS) content on Disney+. The Senior Manager, Content Planning & Analysis (CP&A) will be responsible for valuing content deals, tracking, evaluating, and contextualizing performance of content launches, working cross-functionally to determine the appropriate levels of content investment, and delivering value-added analytically driven insights to inform future content decisions. This individual will also develop strong relationships and partner closely with stakeholders across The Walt Disney Studios to deliver content performance readouts, inform greenlight and renewal decisions and help shape the content pipeline.  

  • ​Define and continually improve methodologies and KPIs for evaluating content investments.  

  • ​Work cross-functionally to translate large amounts of data into financial decisions and strategic insights to inform development and renewal decisions.  

  • ​Develop strong partnerships with stakeholders across WDS and create breakeven and comps-based performance projections to inform their greenlight and renewal decisions.  

  • ​Develop and operationalize content performance tracking and reporting; lead discussions of content performance with DE and studio leadership, as well as senior creative executives.  

  • ​Identify opportunities to optimize and maximize our content programming investment strategy based on ROI and effectively communicate this strategy to senior leadership.  

  • ​Design and evolve workflows to efficiently scale and align processes.  

  • ​Oversee large and cross-functional department wide projects or initiatives determined by the heads of the department.  

  • ​Lead, coach, and develop a high-performing group of analysts 

​​ 

Responsibilities and Duties of the Role: 

  • Content tracking, evaluation, and contextualizing 
  • Partner communications, knowledge-sharing, and follow-ups 
  • Analyses about content performance and business questions 
  • Presentation development for executive leadership 
  • Project management for ongoing processes (e.g., MIBP, AOP) and ad hoc analyses 
  • Managing and developing team, reviewing and coaching on work 

 

Required Education, Experience/Skills/Training: 

  • 7+ years of finance or strategy experience; preferably in a media/entertainment and/other technology environment 

  • Rigorous analytical background and mindset with a demonstrated track record of implementing successful business strategies.  

  • Experience in leveraging data and insights (digital consumption habits and media consumption patterns) to inform strategy and decision-making. 

  • Meticulous attention to detail.  

  • Strong understanding of finance and financial modeling.  

  • Strong passion for content (a love for movies and TV).  

  • Strategic, creative, and entrepreneurial mindset.  

  • Superior organizational, prioritization, and time management skills; ability to execute against multiple, high-priority projects, with a keen attention to detail  

  • Must be open to thinking outside of traditional models.  

  • Highly developed written and verbal communications skills. Demonstrated ability to communicate effectively with senior management, staff, and external research professionals.  

  • Advanced data literacy.  

  • Passion and insight into The Walt Disney Company segments, brands and franchises, the elements that define them, and expertise to build further audience engagement.  

  • Strong emotional intelligence and collaborative spirit.  

  • Can manage multiple projects in varying stages of development.  

  • Experienced leader with a track record of high-performing teams.  

  • Highly organized with excellent follow through.  

  • Proven ability to work across a matrixed organization while also able to self-motivate.  

  • Demonstrated ability to thrive working in a fast-paced environment 

 


The hiring range for this position in California is $168,200.00-$205,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Direct to Consumer.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Glendale, CA

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