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Performance Media Planner

Job ID 10130642 Location New York, New York, United States Business ESPN Date posted Sep. 23, 2025
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Job Summary:

The Media Planning & Buying Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

The Performance Marketing team is responsible for driving new subscriber growth for ESPN’s Direct-to-Consumer (DTC) products. We develop data-driven strategies using high-impact creative assets that drive awareness, subscriptions, and engagement across digital platforms.

The Media Planner will focus on supporting the holistic media strategy and planning direct to consumer performance media efforts across a variety of campaigns and sports. The Media Planner takes pleasure in getting to “do it all”, supporting projects that blur the lines between marketing, research, operations and creative. This role provides foundational experience in how the world of performance media operates in the fast-paced environment of multiplatform live sports and content. 

The ideal candidate possesses outstanding organizational and communication skills, has superior attention to detail, can provide objective analysis, has the ability to handle multiple projects simultaneously, work with autonomy, maintain a relentless curiosity to understand how everything connects, all while meeting deadlines. This position will report to the Associate Director, Performance Media and collaborate closely with others in the group, as well as across ESPN and The Walt Disney Company.

This individual must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high-volume workload and navigate a matrixed organization with a positive attitude and a solutions-oriented mindset. This role reports into the Associate Director Performance Media. This role is based in New York, NY.

Responsibilities:

  • Responsible for supporting Performance Media leads and contributing to media plans across multiple sports
  • Coordinate campaign logistics to ensure timely execution
  • Create and maintain key planning documents
  • Steward effective communication and understanding needs across marketing, creative and external partners to lead campaign spec sheets & deliverables, campaign timelines and assist in the trafficking process to ensure timely launch of media campaigns across paid media
  • Monitor and assess ongoing campaign performance; assist in strategic analysis and recommendations for campaigns
  • Assist with tracking and management of the performance media budget
  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns

Qualifications:

  • Minimum 3 months of professional experience in integrated media planning (brand, corporate, agency or publisher side preferred) or strong internship experience in marketing or media entertainment also relevant
  • Knowledge of media channels and experience coordinating across multiple media disciplines with a heavy focus on digital media
  • Effective collaborative and interpersonal skills
  • Ability to analyze performance metrics and apply data-driven insights to optimize campaigns
  • Ability to work with cross-functional teams, external partners, and multiple stakeholders
  • Genuine interest in sports and is excited to influence and impact the fan experience
  • Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a fast-paced, deadline-driven environment
  • Strong verbal and written communication skills
  • Works with urgency, proficient time management, problem solving skills and a critical thinker

Preferred Qualifications:

  • Strong entertainment industry knowledge, preferably in sports
  • Multi-platform paid media experience
  • Outstanding interpersonal skills
  • Curiosity and passion for understanding the “why” underneath the surface
  • Conscientious

Required Education:

  • Bachelor’s degree or equivalent in Media, Marketing, or a related field

#ESPNMedia


The hiring range for this position in New York, NY is $55,800.00 to $74,800.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call ESPN.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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